If you’re a stats geek, you like dissecting numbers from Google Analytics, email clickthrough rates and Facebook Insights. But numbers, metrics and statistics can no longer be the interest of just the geeks. Every marketer has to dig into the numbers to determine their promotional effectiveness.
Last week, we talked about the parks and recreation marketing funnel. Wherever you put Analytics in the funnel, it needs to be part of your process. Here are fifteen organic (marketing you don’t directly spend on) metrics to track, tweak, and test for your recreation marketing: Continue reading