Your parks and recreation agency’s mission probably goes something like this: we strive to enrich the lives of our residents by providing quality recreation programs, facilities and natural open spaces. But to reach that ultimate goal, you need to increase participation in what you offer. When more citizens are involved, your community is healthier and stronger. Continue reading
Facebook is playing around with a significant Timeline redesign. The new format is being rolled out experimentally and could be live for all members soon. And to cover this change for the parks & recreation community, we turn to Josh Panzer. Josh is the founder of ParksandRecreationSocialMedia.com.
Check out his video guest blog post to learn how your agency should adjust to the pending Facebook change: Continue reading
In mid-January, Facebook CEO Mark Zuckerberg presented Graph Search as Facebook’s new social search engine. Confusing, I know. To simplify the jargon, Graph Search pulls four things into one searchable place for you: people, places, interests, and photos. With those all available, you can search for and find results like, Friends who like Basketball, Pictures I Liked, and Restaurants near Boston, MA my friends have been to. Play around with the search to learn more.
But that’s not why you’re here! Today, we’re talking to the Facebook page manager who is wondering how to change his or her strategy for the organization’s page. Here are 3 steps to make your organization’s Facebook page stand out in Graph Search: Continue reading
A few weeks ago, city council members, park and recreation professionals, board members and volunteers descended upon Arlington, Texas for the Brand-Aid Marketing and Social Media Conference. And a few ACTIVE people were invited to speak! One of those speakers is our Director of Digital and Social Media, Justin Ramers.
Justin talked about how to measure the impact of social media. See below for the video and slides to the presentation: Continue reading
Resolutions are in full swing (and you know a lot of them are exercise based), so it’s time for your recreation agency to capitalize. Some organizations have already put a plan in place through social media. Check out these six Facebook posts below to get some ideas about how you can inspire your own customer base to fulfill resolutions: Continue reading
187 million professionals from 200 countries use LinkedIn to network. But beyond the profile is another great tool: LinkedIn groups. Members set up groups around specific topics in order to gather like-minded people into one place for discussion and information sharing.
The groups that we are highlighting today allow you to network with other rec professionals, stay on top of technology, marketing, programming and budgeting trends; and contribute to discussions and ideas. Although the ranking isn’t scientific, I balanced relevance, discussions and number of members to make the selections. Click each group to learn more and to join: Continue reading
If you’re a stats geek, you like dissecting numbers from Google Analytics, email clickthrough rates and Facebook Insights. But numbers, metrics and statistics can no longer be the interest of just the geeks. Every marketer has to dig into the numbers to determine their promotional effectiveness.
Last week, we talked about the parks and recreation marketing funnel. Wherever you put Analytics in the funnel, it needs to be part of your process. Here are fifteen organic (marketing you don’t directly spend on) metrics to track, tweak, and test for your recreation marketing: Continue reading
Surprise, surprise. A major social network changed something again and we all have to adjust. Just after you sign up for a Pinterest account, Facebook comes out with Timeline, and LinkedIn changes it’s homepage. You know the drill by now – we all have to be on our toes with social media updates. This week, it’s Twitter’s turn to make a design change. Here’s what you need to know:
What is Twitter’s update? Continue reading