P&R Marketing Idea: Facebook Cover Photo Contest

Facebook-cover-contest-thumbThe key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.

So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:

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