Beyond the Click: How Social Networks Impact Real Participation [INFOGRAPHIC]

I can almost certainly say your organization is using social media, but do you know which networks drive what type of actions? For example, if you tweet, will people attend your event? If you pin an image to Pinterest, will people contact you?

ACTIVE Network conducted survey titled ‘Beyond the Click’ that asked 500 consumers what types of offline actions they’ve taken based on social network posts. From the results, we’ve determined that the three most popular offline actions taken as a result of online engagement are to: Continue reading

14 Must-Know Statistics About Email Marketing (From HubSpot)

Email marketing in 2012 is a fierce competition (and not just with your competitors). Nike competes against Nate The Car Salesman while a mother tries to nudge out Match.com for a little inbox affection. With all of these messages, the once-sacred inbox now moves more like a Twitter feed than a mailman.

It’s important to understand why one email sells while another travels to Deleted Items with a bold subject line in tow.    Continue reading

10 Mind-Blowing Social Media Statistics for 2012

Image source: Matt Hamm

The beginning of the year offers a perfect time to brainstorm and plan ways to pursue new goals for your community organization. Social media has probably crossed your mind in these game-planning sessions. It’s here to stay and it’s a great way to engage with members of your community.

If you need a bit more convincing, here are 10 mind-boggling statistics to show that social media is a way of life in the 21st century and your organization should participate: Continue reading