One of our biggest YMCA customers, Greater San Antonio, is migrating from Class® software to ACTIVE Net™. I know, I know. What’s the big deal, right? A customer is switching from one of our software systems to another. Although the move itself may not directly impact you today, it speaks to a much more important trend across the YMCA industry: YMCAs are moving to the cloud. Continue reading
Here’s a quick test to see if you do content marketing: Does your YMCA have a Facebook page that you post to regularly? Does it have a blog? Do you distribute flyers or program guides? If you answered yes to any, you’re officially a content marketer.
But content marketing encompasses so many channels and techniques that it is kind of vague. So let’s take a stab at understanding the goal of content marketing in order to demonstrate it’s importance for your YMCA. Content marketing is done in order to “attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (CMI). Translation: you want to increase participation and want more families, members, and participants. In order to attract them, you create marketing materials like articles, flyers, tweets, and brochures so your audience can find you. Continue reading
Today British Columbia added Family Day as an official holiday for the first time. Happy inaugural Family Day B. C.! As for the other provinces (Alberta, Manitoba, Ontario, Prince Edward Island and Saskatchewan) that have celebrated Family Day on the third Monday of February for years, happy early Family Day to you, too! For those of you not familiar with this holiday, it was created for families to spend quality time together. In addition, the long weekend breaks up the stretch between New Year’s and Good Friday.
ACTIVE wants to take this opportunity to wish our Burnaby office and B.C. customers a Happy Family Day! But on top of that, our mission is to connect people with the things they love, want and need to do. Since family time fits right into ACTIVE’s mission, we’re excited that Canadian families are celebrating by engaging with some of our customers: Continue reading
As a recreation professional, you may be wondering, “What does my website have to do with Amazon and eBay?” Although you probably won’t be selling billions of dollars online, you share the same strategy. Whereas Staples.com wants a website visitor to buy a printer or reserve paper for in-store pickup, you want customers to sign up for a Yoga class, buy a membership to the gym, or book the indoor soccer field for a birthday party.
Since four of the biggest e-retailers have this process down to a science, it’s time for you to steal some ideas. Check out these five website strategies you can implement today: Continue reading
Resolutions are in full swing (and you know a lot of them are exercise based), so it’s time for your recreation agency to capitalize. Some organizations have already put a plan in place through social media. Check out these six Facebook posts below to get some ideas about how you can inspire your own customer base to fulfill resolutions: Continue reading
I can almost certainly say your organization is using social media, but do you know which networks drive what type of actions? For example, if you tweet, will people attend your event? If you pin an image to Pinterest, will people contact you?
ACTIVE Network conducted survey titled ‘Beyond the Click’ that asked 500 consumers what types of offline actions they’ve taken based on social network posts. From the results, we’ve determined that the three most popular offline actions taken as a result of online engagement are to: Continue reading
By this point, you know all about the post-Thanksgiving lineup: Black Friday, Small Business Saturday, Cyber Monday. Basically, every sales outlet from big business to small business and the internet has staked its claim on a day in late November in order to promote sales with discounts. But have you heard about the newest addition, the inaugural GivingTuesday? As you can imagine, it’s a day dedicated to giving rather than shopping. Continue reading
Remember what your parents taught you about being polite? Things like, “Where are your manners?” and, “Don’t forget to say please and thank you.” Well if you’re a recreation professional who relies on volunteers in any way, it’s time to dust off those age-old teachings. Saying thank you to your volunteers is crucial for many reasons. Here’s how to thank your volunteers effectively while gathering the right information and improving retention rates:
Here’s a scenario to think about today: You offer tons of programs over four seasons of the year, so you have a good idea of what classes, times, and parts of the year are popular with your customers. You know when people register. But do you know when your customers get motivated to register?
To find the answer to that question (as is the case with many questions these days), just Google it. Actually, “Google Trends” it. Google Trends is a tool that shows how search volumes change over time. YMCAs, for example, can put in different search terms to see the peaks and valleys of the term through Google. That way, you know when your customers want to kick off a new journey of exercise and can market to them in a timely way. Continue reading
Coming up with social media posts for your organization is like buying clothes for a growing baby. After a few uses, you need new material. And on Facebook, if you find one type of post that resonates with your audience, it probably loses its luster after a few uses. That’s why having an endless supply of social media examples is critical for maintaining an engaged audience.
Here are ten examples of social media posts from recreation agencies that you can add to your repertoire today: Continue reading