Best Practices:

• Read Blogs such as those found on sites like bloglines.com
• Create Blogs. It’s better if they are hosted on your site because the keywords drive search engine traffic to you. The Active Network offers blogging and other website content management tools.
  
• Your blog should contain keyword rich content.
• Create a niche and have a voice.
• Network and link. Google the term “RSS Top 55” and read up.
• Post often to keep visitors coming back.
• Allow interaction. Let your readers comment or message back to you in some way. Keep them engaged.

Why Blog?

• #1 Reason: Builds relationships with customers
• Conversations are transparent
• Social and viral
• Easily distributed

If you want to get started for free: blogger.com

Blog Software:

• Active Content Manager – We help build a full website or give you the tools to do it yourself.
• TypePad
• Movable Type
• WordPress
• Expression Engine