Your membership management software should allow for emails to be sent based on specific reporting criteria.  If you are looking for a membership management database, email us.

Use tools such as www.constantcontact.com for economical yet powerful ways to distribute your email newsletters.  Track who opens the messages, what links they click on, and record this information in your membership database.

Example:  If you send a monthly newsletter with an article on heart rate training and you find that 20 people opened up the article, you now have a new market to target.  Develop a training seminar, bring in a guest speaker, or sell books and heart rate monitors.  The key is to record in your membership management software WHO had the interest, and WHAT they were interested in.  A customer message should then pop up next time the member swipes their ID card so your front desk staff can greet them by saying, “Welcome <member name>, great to see you again.  Before you jump into your workout for the day, I wanted to tell you we are planning on having a heart rate seminar next Friday.  Would you like to sign up?  By the way, we are also now selling heart rate monitors in the pro shop, would you be interested in a free 10 minute lesson from one of our trainers?”