Tools:

• SearchEngineNews.com
• SearchEngineWatch.com
• SEO Book
  

Tactics:

Target customers by geography. To find local people, use every geographic locator you can (zip, area codes, neighborhood name, etc). Use them in your title, anchor text and Meta tags.

10 Steps to Local Search Dominance:

1. Register with Primary Local and Social Search engines and directories.
2. Check and edit your online yellow pages listings.
3. Optimize your site for local search (ie. keywords, zip codes, street names).
4. Post a map along with driving directions on your site. Name the map image something relevant.
5. Check your InfoUSA and iBegin Source.
6. Add local content to your site.
7. Add a blog that resides on your domain.
8. Get local inbound links - use local directories & strategic partners.
9. Encourage online User Reviews by customers and business partners.
10. Continuously monitor your website statistics (see Analytics section).