Modifications to your website can increase the volume and quality of visitor traffic.

• Links: Every page on your website should link to another related page.
• Meta tags: HTML code which specifies keywords and related content.
• Page titles: If it’s a page promoting your local fitness club, name the page "Sacramento Fitness Club" so it ranks on local searches.  Titles need to summarize the page content in order to get higher rankings.  Remember, your content needs relevancy and clarity.

Where to go for help?

• Visit your competitors' websites.  Right click, and select source code.  Look at the Meta tags in the html source code.  
• Visit Alexa.com to see site rankings.
• Google-analytics.com offers free web analytics software.
• Companies that specialize in web design and consulting such as Net Concepts.
• Read this article: "Web Site Search Engine Optimization Could be the Most Important Step in Your Internet Marketing Campaign"