Success Story: Cisco Live
Cisco Live! is the premier education and training event for IT, networking and communication professionals. With over 15,000 attendees, 41,000 virtual attendees, 600 speakers, and 300 exhibitors, Cisco Live! 2011 was powered by Active Network’s event technology platform from registration and mobile apps to lead generation tools and real-time analytics.
According to Brandon Wernli, Registration Lead, Cisco Systems, “The system allowed us to pull a lot of metrics from the attendees, VIP, executives, sponsors, exhibitors, staff members or speakers. Each of them will need their own experience … and for that Active has been very versatile in allowing me to have the flexibility to give the user a fairly unique experience depending on the individual.”