Success Story: Cisco Live

"For the first three to four hours, we checked in on average 1,000 people an hour. And that wouldn’t have been possible without the technology.”
Brandon Wernli, Registration Lead, Cisco Systems

Cisco Live! is the premier education and training event for IT, networking and communication professionals. With over 15,000 attendees, 41,000 virtual attendees, 600 speakers, and 300 exhibitors, Cisco Live! 2011 was powered by Active Network’s event technology platform from registration and mobile apps to lead generation tools and real-time analytics.

According to Brandon Wernli, Registration Lead, Cisco Systems, “The system allowed us to pull a lot of metrics from the attendees, VIP, executives, sponsors, exhibitors, staff members or speakers. Each of them will need their own experience … and for that Active has been very versatile in allowing me to have the flexibility to give the user a fairly unique experience depending on the individual.”

Cisco Live
“On my flight here [Cisco Live] I was waiting in the airport. I went to the iPhone store, downloaded it [CiscoLive App], and it made is easy to figure out where I’m going, quick link to maps and so on. Way to go Cisco, nice job on that one!”
Jeremy Duvall, Director of IT Architecture and Engineering, St. Joseph Health Systems - Cisco Live attendee

Read Event Marketer's Review of Cisco Live