Sports Newsletters
Get in the game and promote your event nationwide.
Runners, walkers and other endurance sports enthusiasts subscribe to Active’s eNewsletters to get the latest health & Fitness information, training tips, upcoming events and more. Increase brand exposure by taking advantage of these nationally bound eNewsletters!
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Features
- National Subscriber Base
- Endurance Newsletters – Runner, Triathlete, Cyclist, Swimming
- Lifestyle Newsletters – Nutrition, Women, Outdoors, Insider, Golf, Tennis
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Features
- Team Sport Newsletters - eTeamz Tips & Drills
- Circulation rates for each specific newsletter
Case Studies
Philadelphia Marathon
Objective:
Drive online registration for the Philadelphia Marathon and grow revenue.
Campaign Elements:
- Targeted Ads on Active.com (Running Channel)
- Active.com Local Events Newsletter
- Email Exclusive
Results:
With a targeted mix of media, the Philadelphia Marathon was able to execute a multi-month campaign that generated over 2 Million impressions and drove thousands of registrations.
Buffalo Springs Triathlon
Objective:
Expose The Buffalo Springs Lake Triathlon brand to a wider audience using multiple marketing tactics.
Campaign Elements:
- Featured Listing on Active Triathlete Channel and Active.com Homepage
- Active.com Local Events Newsletter
- Email Exclusive
Results:
By targeted both new and return participants, the Buffalo Springs Triathlon was able to increase registration numbers year over year and exceed their revenue goals.
Vavi ROC Race 5k
Objective:
Promote the first-ever Ridiculous Obstacle Challenge (ROC) 5K and drive new registrations with a $5 discount offer.
Campaign Elements:
- Email Exclusive to target DMAs
Results:
Reaching over 31,000 local athletes, the ROC race was able to secure an additional 138 registrations for their inaugural event.
