Team sports. Individual sports. Outdoor activities. Articles and information on health, nutrition and fitness. We know the active consumer and grab their attention every day. With multiple ways to target and segment our vast audience, our online media solutions put your brand in the heart of the content that matters most to our users. We’ll connect you through:
- IAB Advertising
- Channel Takeovers & Sponsorships
- Custom Programs
FACT: Active consumers are twice as likely to buy new gadgets.
Drive consumer engagement, brand awareness, and purchase intent for the Champion apparel line, available at Target, with IAB banner placements.
Campaign generated over 4.5MM impressions and average CTRs of .11%
Promote, build awareness of and drive registrations to the first-ever Clorox “Toilet Bowl,” a family-focused flag football contest.
With a combination of IAB banners, newsletter placements, homepage roadblocks and a football channel takeover on Active.com, this campaign generated over 4.5MM impressions with CTRs up 1.63%.
Support and promote New Balance running apparel and wellness products among key consumers.
Through sponsorship of the exclusive Couch to 5K program, and Active’s running and triathlon channel, New Balance generated over 17MM impressions with CTRs up to .31%.