SAN DIEGO, CA – September 27, 2010 – The Active Network, Inc. (Active Network), a technology and media company, today announced the launch of the Active Lifestyle Panel. Through a strategic alliance with Survey.com, ACTIVE Network ® now offers targeted and custom market research that provides exclusive access to a highly engaged and motivated community of active consumers.
Ideally suited for projects focused on health and wellness, exercise, sports, diet, family activities and outdoor activities, the Active Lifestyle Panel is composed exclusively of consumers recruited from the Active.com® family of media properties. From running and tennis to hiking, camping and much more, the Active Lifestyle Panel is the only panel that provides insight into behaviors, attitudes and motivations combined with actual activity registration and participation data to provide a complete picture of how active consumers live their lives.
"Active consumers are influential, highly communicative individuals who tend to be active in all aspects of their lives and influence their friends and families," said Stephany Cavatoni, General Manager of Consumer Insight and Access. "Many of our major brand customers have been very interested in receiving this level of detailed data and we are excited to be able to offer the Active Lifestyle Panel to meet their needs."
The Active Lifestyle Panel offers a number of unique benefits to organizations interested in reaching the active consumer:
- Quick insight and access to a large, valued audience of hard to reach active consumers
- Over 70 percent of panelists exclusive to the Active Network Panel
- Both online and on site research including access to consumers using fitness centers, participating in sports events and more
- Both custom and syndicated reporting available
Additionally, Active Network has a strategic alliance with Survey.com to execute online surveys and research of the Active Lifestyle Panel. Founded in 1991, Survey.com is a leading provider of full service market research solutions and has completed over 2 million online interviews to become one of the most recognized Internet-based market research companies in the industry.
"Our strategic alliance with Active Network allows our organization to leverage our significant experience in both custom and online research with the deep expertise and access that Active Network provides," said Michael Bach, CEO and Founder of Survey.com.
For more information about the Active Lifestyle Panel, please contact Stephany Cavatoni at Stephany.Cavatoni@Active.com.
About The Active Network, Inc.
The Active Network, Inc. is a technology and media company that helps millions of people find and register for things to do and helps organizations increase participation in their activities and events. For more information about The Active Network, Inc., please visit www.ActiveNetwork.com.