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USM EVENTS Partners with Active Network to Provide Online Technology Solutions For Events

Active Network to power USM EVENTS with Online Data Management, Registration, Website and Ecommerce tools

SAN DIEGO, CA –August 4, 2010 – USM EVENTS, a leading event organizer for sport and cultural events in Australia, and The Active Network, Inc., a worldwide technology and media company, today announced a technology agreement that enables USM EVENTS to streamline its online technology and registration process and provide a better online experience to the 250,000 people who participate in their events each year.

USM EVENTS has 28 years of experience managing many of Australia’s top endurance events including the award-winning Noosa Triathlon Multi Sports Festival, which attracts more than 10,000 competitors from around the globe. Using hosted, online technology from Active Network, USM EVENTS will offer participants improved online access to register for events, pay fees, purchase merchandise and view up-to-date event information.

"USM EVENTS is constantly exploring new and better ways to develop and manage professional, safe, and world-class events,” said Geoff Meyer, USM EVENTS’ general manager. “By partnering with the global leader in online event technology, Active Network’s solutions will enable us to offer participants a better registration experience and increase global participation to our events.”

“USM EVENTS is committed to providing competitors and their extended family and friends with the most positive experience in dealing with and participating in, an event within the USM EVENTS portfolio. Consequently, the new deal announced with Active, is a major step in fulfilling that need,” added Mr. Meyer.

In addition to simplifying the registration process for participants, Active Network’s software will consolidate all of USM EVENTS’ registration data history into a single online database. Active Network is also providing USM EVENTS with a wide range of data management tools including custom registration reports and activity information, ecommerce capabilities, broadcast e-mail functionality, and much more.

“USM EVENTS has a long-standing reputation for operating many of the largest and most recognizable sporting events in Australia,” explained Sejal Pietrzak, vice president of Active Network’s international business. “We are proud to be USM EVENTS’ technology partner and look forward to providing them with best-in-class online tools needed to keep them at the top of their industry.”

Active currently operates in 38 countries providing online registration technology to 75,000 activities and events clients worldwide. USM EVENTS manages over 50 events in Australia including Noosa Triathlon Multi Sport Festival, Mooloolaba Triathlon Festival, Dextro Energy Triathlon - ITU World Championship Sydney, and Melbourne Run for the Kids, among others. To learn more about Active Network and USM EVENTS, go to www.activenetwork.com and www.usmevents.com.au.

About The Active Network, Inc.

Active Network delivers integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events. For more information, please visit www.ActiveNetwork.com.

About USM EVENTS

USM EVENTS develops and manages mass participation sporting and cultural events to an international level around Australia.

Media Contact:

Jake Gonzales, Active Network, Inc.
Jake.Gonzales@active.com or +1-858-652-6133

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