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Active.com Gets More Social with Facebook® Comments Plugin

Popular Online Media Property is Among First to Launch Updated Social Plugin

SAN DIEGO, CA – March 1, 2011 Active.com®, a media property of Active Network®, and the leading online community that connects people with the sports and activities they love to do, today unveiled the updated Facebook Comments plugin on its site which serves millions of unique monthly visitors. Active Network was selected as one of a handful of launch partners to go live with the new capabilities prior to broad, commercial release. Simply put, the Comments plugin increases user engagement by enabling cross-platform publishing of comments and replies on both Facebook and Active.com simultaneously.

With the new capabilities, Active.com visitors can comment on articles and activities, and share those comments with their friends on Facebook. Comments posted on Facebook will include links to the Active.com event details page. In addition, business clients who promote their activities on Active.com benefit through greater audience reach, the ability to respond to comments, and direct engagement with consumers.

"In 2010, we saw a significant growth in Active.com visitors from our social media marketing efforts," remarked Kristin Carroll, vice president of marketing at Active Network. "We fully expect the Comments plugin to continue growing our unique monthly visitors, create greater user engagement and further drive awareness, encouragement and participation in the events and activities we support."

Social plugins such as the Like button, Activity Feed, Recommendations and Comments bring friends, social activity and relevant interactions to any site from Facebook and can be easily integrated into web sites to create a more customized and social experience. People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. Visit Active.com for a first look at the updated Facebook Comments plugin.

About Active.com

Active.com, a media property of The Active Network, Inc., is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. Millions of active individuals visit Active.com each month to search and register online for races, team sports and recreational activities; interact with others who have similar interests; start online training programs; and access nutrition, fitness and training tips.

Media Contacts:

Mona Klausing, Active Network
Mona.Klausing@activenetwork.com
858-964-3813

Brinlea Johnson, The Blueshirt Group
Brinlea@blueshirtgroup.com
212-551-1453

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