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Active.com Launches Hyperlocal Guide to Bay Area Activities

New version of Active.com Lets Bay Area Residents Connect with Local Content, Events and Activities

SAN DIEGO, CA – February 10, 2011Active.com®, a media property of Active Network, and the leading online community that connects people with the sports and activities they love to do, today unveiled a new hyperlocal version of Active.com featuring over 7,000 sports events, fitness activities and things to do exclusively in the San Francisco Bay Area. The site allows residents from nine counties in Northern California to easily browse and sign up for the most popular sports events in their neighborhood, post and share local activities, and interact with other active individuals in their community.

"As a local retailer dedicated to providing fitness products and services to the Bay Area, we are excited to team up with Active.com and its new hyperlocal site. We now have a more direct channel to promote our events and free classes to our local community," said Colleen Coleman, marketing and events coordinator of Sports Basement.

Based on popularity, the Active.com Bay Area site highlights the most sought after local activities by day and week including running events, yoga and Pilates classes, martial arts, hiking, baseball and more. The site also showcases local businesses and provides a list of weekly discounts on gear and activities offered through Active.com’s new Schwaggle program. Visitors from Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano and Sonoma can narrow their search for events and organizations by county.

"We recognize that Active.com users want easy access to information that is directly relevant to their lives," explained Brian Enge, vice president of strategic projects at Active Network. "The new Active.com hyperlocal site provides fitness-minded Bay Area residents and sports organizations with a single destination to connect with one another. We look forward to continuing to grow and engage our Active.com Bay Area audience.

To view the site, click here: http://local.active.com/.

About Active.com

Active.com, a media property of The Active Network, Inc., is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. Millions of active individuals visit Active.com each month to search and register online for races, team sports and recreational activities; interact with others who have similar interests; start online training programs; and access nutrition, fitness and training tips.

Media Contact:

Jake Gonzales, The Active Network, Inc.
Jake.Gonzales@activenetwork.com or 858.652-6133

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