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Active.com Launches Schwaggle Program to Deliver Exclusive Sports and Fitness Deals to Active Consumers

Schwaggle Kicks Off in San Francisco with Deals from Bay to Breakers, FuelBelt and PacWest Athletics

SAN DIEGO, CA – January 10, 2011 – Active.com®, a media property of Active Network, and the leading online community that connects people with the sports and activities they love to do, today announced the launch of Active.com Schwaggle, a deal-of-the-day program offering exclusive deals on fitness-related products and services for the active consumer.

Presenting offers three times a week, Active.com Schwaggle kicks off tomorrow in the San Francisco Bay area with deals from the following popular local and national brands and events:

  • Bay to Breakers – Discounted registration for one of the world’s largest and most iconic footraces, the 100-year old San Francisco Bay to Breakers 12k
  • PacWest Athletics – Named Best Boot Camp in NorCal by Competitor Magazine, PacWest presents discounted slots to its exclusive Wildflower Tri Training Camp
  • FuelBelt – The world leader in hydration belts and accessories, FuelBelt is used by multiple Ironman and marathon champions including champion Chris McCormick at the 2010 Ironman World Championships

In addition to launching in the San Francisco Bay area, Active.com expects to roll out Schwaggle in Los Angeles, New York and Chicago in Q1 2011, with 20 markets to be launched by the end of the year.

"Active.com Schwaggle is extremely focused on quality and relevant deals that match the active lifestyle of our subscribers," said Brian Enge, vice president, strategic projects of Active Network. "And unlike others on the market, Active.com already has tens of thousands of consumers in the San Francisco Bay area alone interested in getting these types of deals."

In addition to offering deals on sports and fitness products and services, Active.com Schwaggle will focus on a wide range of discounted registration on endurance events and discounted golf tee times. Active Network provides online registration for thousands of events, and registration numbers show that on average less than 10 percent of endurance events sell out. Active.com Schwaggle will be another valuable service to help event organizers increase participation in their races. In the future, the program expects to expand to community events, camps and more.

"Bay to Breakers has been partners with Active Network for over a decade and we are excited to be the first Active.com Schwaggle offering," said Angela Fang, general manager of Bay to Breakers. "We are excited to offer discounted registration for a select number of participants in celebration of the 100th running of the Bay to Breakers footrace."

Individuals interested in registering for Active.com Schwaggle can go to schwaggle.active.com and choose to receive their exclusive deals by email or access them on Facebook to reduce inbox overload.

About Active.com

Active.com, a media property of The Active Network, Inc., is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. Millions of active individuals visit Active.com each month to search and register online for races, team sports and recreational activities; interact with others who have similar interests; start online training programs; and access nutrition, fitness and training tips.

Media Contact:

Tina Wilmott, The Active Network, Inc.
Tina.Wilmott@activenetwork.com or 858.964-3813

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