Company Expands Global Customer Reach with Enterprise Technology Serving Ski and Destination Resorts
SAN DIEGO, CALIF. – November 10, 2011 – The Active Network, Inc.. (NYSE: ACTV), the leading provider of organization-based cloud computing applications, today announced the acquisition of RTP, LLC, an enterprise solutions company serving the ski resort market. RTP’s technology changes the way ski resorts manage everything from selling tickets, activities and rentals. Central to this is RTP|One™, a sophisticated commerce engine that processes transactions on-premise, online, via mobile, and in third-party sales channels through the cloud. The integrated set of technologies captures customer transactional data for analysis and marketing.
"RTP has built a solid reputation in the resort market and is an excellent complement to our mission of connecting people with the activities they love, want and need to do all-year-round," said Dave Alberga, CEO of Active Network. "RTP has deep and authentic vertical market expertise and helps balance the seasonality of our business."
RTP began as a point-of-sale commerce engine in 1998 for Vail and other Rocky Mountain ski resorts and has since expanded globally to serve industry-leading resorts, recreation, and parks and attractions businesses in the United States, Canada, North America, the Caribbean, Australia and Europe. Customers include Aspen Skiing Company, Intrawest, Powdr Corp., SkiStar, Vail Resorts and VERBIER–St–Bernard.
"We believe becoming part of Active Network drives maximum benefit to our diverse customer base and provides growth opportunities for RTP, while affording us the ability to stay nimble and competitive in our markets," said Charlie L'Esperance, president and chief executive officer of RTP, LLC. "With the resources this acquisition provides us, we believe we can continue to innovate and excel in delivering business solutions to the marketplace."
Active Network plans to continue selling and supporting the RTP product and service portfolio which, in addition to RTP|One, includes a mobile augmented reality platform; mobile commerce applications; interactive website design; and integrated RFID access control technologies.
About RTP, LLC
Companies offering active experiences use RTP, LLC technology to integrate critical commerce functions such as ticketing, point-of-sale, eCommerce, mobile commerce and third-party channel ticket management. RTP technology also integrates back-office administration and reporting; customer relationship management; RFID access control; interactive marketing and website development; mobile apps and promotions; and augmented reality mobile application development. Integrating these functions in a centralized system allows businesses to optimize daily and long-term results. For more information, visit www.rtp.com.
About The Active Network, Inc.
The Active Network, Inc. is a leading provider of organization-based cloud computing applications serving diverse market segments including business events, community activities, outdoors and sports. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.
Mona Klausing, Active Network
Brinlea Johnson, The Blueshirt Group
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