New technology helps charities encourage spontaneous online fundraising at the point of purchase
London, UK — 30 July 2012 — JustGiving and ACTIVE Network (NYSE: ACTV), today announced a strategic partnership that will see them collectively launch an integrated event registration and fundraising tool for UK charities, aimed at helping event managers sell out their events and maximise fundraising, with zero up-front costs.
Data from JustGiving shows that organised event fundraising continues to grow as a source of income for charities in the UK, with the number of organised events registered on JustGiving increasing seven-fold over the past five years to over 1,6001 events. Over the same period, fundraiser participation in organised events has doubled2. Yet currently, research suggests just six in ten large charities manage registration for these events online3.
Zarine Kharas, CEO of JustGiving commented, “When we ask charities what they’d like to be able to do using JustGiving, online event registration consistently ranks as one of the top requests. The strategic partnership with ACTIVE Network will mean that online event registration and fundraising will soon be an integrated process. By bringing together our market leading expertise in fundraising and event management, we hope to revolutionise the way charities and companies manage and grow their event fundraising.”
The new tool will allow event participants to sign up for an event online in minutes, pay securely and begin fundraising immediately. It will allow charities, companies and event managers to coordinate and manage their event registration and marketing online, with the option to build in automatic fundraising page creation for each event participant. Organisations granted advance access to trial the new solution in its early phase include, Barnado’s, Brighton Marathon, KPMG and Maggie’s Centres. Phase one of the launch is planned in the UK starting in Autumn 2012.
“ACTIVE Network and JustGiving’s tool has been very beneficial for the Brighton Marathon, which has ambitious fundraising goals,” said Tom Naylor, Event Director for Brighton Marathon. “We’re already seeing a considerable increase in the number of fundraising pages created compared to last year.”
ACTIVE Network is one of the world’s leading providers of cloud based activity and participant management™ solutions for event and activity organisers. “We believe that by managing their events online, charities, companies and event managers can save significant time and boost fundraising,” said Sejal Pietrzak, SVP International at ACTIVE Network. “With JustGiving, we will create a streamlined way for charities to bring together event registration and fundraising, while eliminating the need for any up-front investment on their part.”
To learn more about the new tool, and how it can help you with your next fundraising event, please visit: http://www.ACTIVEnetwork.co.uk/mktg/justgiving.htm.
Notes to Editors
1. According to JustGiving events data, the number of annual large fundraising events registered has risen from 238 in 2007 to 1,650 in 2011. This is a little under 7-fold rise.
2. Participation was gauged through the tracking of creation of individual fundraising pages associated with such large fundraising events (2007-2011) on JustGiving. Across all events, participation had doubled. By differing event types the participation was as follows: Running (x1.5), cycling (x2.5), swimming (x3), treks (x2) and walks (x2.8).
3. According to a survey of JustGiving charity members, 63% of large charities said they managed their events online.
JustGiving (www.justgiving.com) is the UK’s largest online fundraising platform and has helped 1.4 million people raise over £1 billion for more than 13,000 charities since 2001. In 2009, JustGiving’s CEO Zarine Kharas was awarded the RSA’s Albert Medal for “democratising fundraising and technology for charities” and JustGiving was awarded the "Best Use of Technology Award" at the Sunday Times Tech Track 100 Awards. JustGiving has been named Experian Hitwise Number 1 Award winner for 2011, based on market share of visits among all United Kingdom websites in the Hitwise Community category.
About ACTIVE Network
ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ACTIVE Works® cloud technology helps organisers transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organisers get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVEnetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.
About Forward-Looking Statements
The ACTIVE Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such tatements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The ACTIVE Network, Inc. and the risks and uncertainties that may affect the realisation of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The ACTIVE Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.
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