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Active Network Launches All-Purpose Mobile Suite for Meetings and Events

Portfolio of Mobile Solutions Brings Enterprise-Class Technology to Organizations of All Sizes

IMEX, FRANKFURT and SAN DIEGO, CA – 21 May, 2012The Active Network, Inc. (NYSE: ACTV), the leader in activity and participant management™ solutions, today launched a groundbreaking suite of Business Solutions mobile applications that provides an all-purpose portfolio for professional meetings and events. With Active Network, organizers can easily produce full-featured mobile applications for meetings and events of any size, helping reduce the time and expense of implementation.

The Business Solutions mobile suite leverages technology and best practices developed for some of the world’s largest, most sophisticated enterprise conferences. Its powerful features include personal event scheduling, local-attraction search, surveys and attendee-to-attendee messaging. The suite offers innovative gamification capabilities that are designed to help drive attendee brand engagement, inspire attendee networking, and give organizers a new source of intelligence. And, it is the only one to offer QR-code contact exchange, giving attendees a quick and convenient way to share contact details – no business cards required. Taken together, these features help enable event participants to engage more deeply with peers, speakers and exhibitors while providing organizers and marketing executives a way to promote content, monitor events and track results.

“Studies tell us that people would rather lose their wallet or their credit card than their mobile phone,” said Michelle Bruno, president of Bruno Group Signature Events. “As event organizers, our job is to create the richest and most engaging experiences for attendees, and today that means giving them a convenient way to connect with us—and each other—on their mobile devices. Active Network’s comprehensive mobile suite makes that easier than ever before.”

Whether organizers need an out-of-the-box application for attendee management or a feature-rich, highly configurable application for annual conferences, the Business Solutions mobile suite offers flexible options powered by proprietary technology. For attendees, the suite provides opportunities for closer engagement and more effective networking. For suppliers, it offers the ability to manage, review and evaluate RFPs on the go. For marketers and planners, it provides an easy way to produce mobile experiences that attendees increasingly demand, while creating a valuable new source of business data, already digitized and ready for analysis.

“We have had a long history of innovation with mobile technology for our customers, demonstrating that mobile is an essential part of any customer engagement program,” said JR Sherman, senior vice president, Business Solutions at Active Network. “In order to build lifetime value with customers and employees, organizations need to think about meetings and events not just in terms of logistics and spend management, but in terms of long-term engagement. Mobile is an intrinsic component to achieve that vision.”

Active Network’s Business Solutions serves customers of all sizes, including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos, with a single technology suite for all their event-management needs. The Business Solutions technology suite includes Conference™ for large flagship conferences, RegOnline™ for attendee management solutions, StarCite® SMM for strategic meetings management and event expense management, and the StarCite Supplier Marketplace for connecting events with suppliers.

Active Network will demo its Business Solutions mobile suite on 21-23 May at the IMEX global exhibition in Frankfurt, booth E685. A full list of features is available here. At IMEX, the company is also launching an educational podcast series on the next generation of technology for meetings and events—subscribe to the company's Business Solutions podcasts by visiting http://www.activenetwork.com/event-management/podcasts.htm.

About The Active Network, Inc.

Active Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ActiveWorks® cloud technology helps organizers transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as Active.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizers get participants, manage their events and build communities. Active Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ActiveNetwork.com or Active.com and engage with us on Twitter @ActiveNetwork, @Active and on Facebook.

Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

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© 2012 The Active Network, Inc. All rights reserved. Active.com, ActiveWorks and StarCite are registered trademarks of The Active Network, Inc. Active Network, RegOnline and Conference are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.

Media Contact:

Mona Klausing, Active Network
Mona.Klausing@ActiveNetwork.com
1-858-964-3813

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