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New Kansas State Park Reservation System Opens for Business

ReserveAmerica® site allows outdoor enthusiasts to easily find and reserve campsites and cabins

TOPEKA, KS, – April 18, 2012 – The Kansas Department of Wildlife, Parks and Tourism (KDWPT) has announced that its new online reservation site is open for business. Built by Active Network, Inc., a cloud-based activity and participant management™ solutions provider, the new system makes it easy to find and reserve campsites and cabins in the state parks as well as cabins at certain state fishing lakes and wildlife areas. It is hosted on ReserveAmerica.com, a media property of Active Network for camping reservations. The online registration system powered by ActiveWorks® cloud technology was launched on schedule just after midnight on Tuesday, April 17. KDWPT had not taken online or phone reservations since April 1 to allow programmers to move reservations made before April 1 into the new reservation system.

The new reservation system allows KDWPT to take its paper- and phone-based camping reservations process online for the first time, creating tremendous efficiencies for both park staff and consumers. The centralized system allows guests to search multiple camping and cabin sites simultaneously and make reservations from the comfort of their homes. In many cases, park users will save money through reduced service fees and will be assured a site if they have made a reservation. Additionally, the system will enable KDWPT park staff to more effectively manage their statewide parks and facilities, and benefit from centralized reporting and auditing.

“We are very pleased to launch this new reservation system to meet the ongoing needs of our guests,” said Linda S. Lanterman, KDWPT assistant state parks director. “By partnering with Active Network and revamping our reservations processes we are providing a valuable service to our constituents while encouraging greater participation in outdoor activities.”

To make campsite and cabin reservations, guests can visit the KDWPT website, ksoutdoors.com, where they’ll be directed to the new reservation site at reserveamerica.com, or they can call a KDWPT state park office or the Pratt Operations Office at 620-672-5911. For the location of the nearest Kansas state park office, go to the KDWPT website and click “State Parks/Locations.” For those without computers or who still prefer using a phone, park staff will be able to use the new system to help callers with reservations.

The number of campsites available for reservation will vary by park – in most parks about half of the sites can be reserved. The rest will be available through the traditional “first-come, first-served” method. Shelter and group campground reservations will continue to be made only through the park office where the facilities are located.

“As the leading provider of campground reservations in North America, our ReserveAmerica media property aims to make it easier for our valued State customers to manage their facilities and for outdoors enthusiasts to find new ways to enjoy the nation’s beautiful natural resources,” said Alex Barnetson, senior vice president of Outdoors at Active Network. “The KDWPT joins more than 20 other wildlife agencies and over 30 States who rely on Active Network to automate their campground, hunting and fishing reservations.”

For more information, contact the nearest KDWPT state park or phone the Pratt Operations Office, 620-672-5911, and ask for the Parks Division.

About Kansas Department of Wildlife, Parks and Tourism

The mission of the Kansas Department of Wildlife, Parks and Tourism (KDWPT) is to conserve and enhance Kansas’ natural heritage, its wildlife and it habitats to ensure future generations the benefits of the state’s diverse, living resources; provide the public with opportunities for use and appreciation of the natural resources of Kansas, consistent with the conservation of those resources; inform the public of the status of the natural resources of Kansas to promote understanding and gain assistance with this mission; and to encourage the public to visit and travel in Kansas and stimulate tourism and travel-related spending in the state by promoting recreational, historic, cultural and natural attractions. The Parks Division is responsible for managing and operating 26 state parks.

About Active Network

Active Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities, and through online destinations such as Active.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. Active Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ActiveNetwork.com or Active.com and engage with us on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

Active.com, ActiveWorks and ReserveAmerica are registered trademarks of The Active Network, Inc. Active Network, is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.

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Media Contacts:

Mona Klausing, Active Network
Mona.Klausing@ActiveNetwork.com
858-964-3813

Linda Lanterman, KDWPT
ron.kaufman@ksoutdoors.com
620-672-5911

Ron Kaufman, KDWPT
Mona.Klausing@ActiveNetwork.com
785-296-2870

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