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PGA of America Teams Up with ACTIVE Network to Create Online Registration for Participatory Golf Events

The PGA of America is teaming up with ACTIVE Network to create a new, easy-to-use online registration system allowing PGA Professionals to promote their participation in Get Golf Ready – along with all programs occurring at their facility including golf camps, tournaments and clinics – via PGA.com and ACTIVE.com. The agreement with ACTIVE is in support of the PGA’s Golf 2.0 initiative to drive consumer engagement and continued growth of the game.

Benefits of the modernized registration solution include:

  • Ease of use for both PGA Professionals to list upcoming events and for consumers to register. ACTIVE Network’s ACTIVE Works® platform makes it easy to set up an account and start posting events in a few minutes.
  • Broader visibility and marketing opportunities for events. ACTIVE.com reaches an average of 7.7million unique users per month and PGA Professionals will reach the core golf demo via PGA.com, Yahoo! Golf and across the Turner Digital portfolio. PGA Professionals will also gain access to ACTIVE Network’s marketing tools including email distribution, database management and payment solutions, in addition to increased exposure for their events, camps and clinics.
  • An online payment system for event registration. Consumers can sign up for the event and pay online upon registration.

"We are extremely excited about offering these online tools to help PGA Professionals connect with new and existing golfers in marketing their golf programs, leagues and outings through ACTIVE.com and PGA.com," said PGA President Allen Wronowski. "This new online tool will help drive more players to PGA members and their facilities, to showcase golf and help grow the game and business of golf."

"The ACTIVE solution registration process has been a great improvement for posting our player development sessions," said Jon Goin, PGA head professional at TPC Southwind in Memphis, Tenn. “This customized online tool has helped us register students, track how many sessions they attend, and market to them to help keep students engaged."

PGA Professionals can immediately take advantage of the ACTIVE Network registration portal by using their PGALinks username and password to log into the following:

http://www.pgalinks.com/professionals/content/index.cfm?ctc=4316
http://www.pgalinks.com/professionals/content/index.cfm?c=4
http://www.pga.com/pro-services/event-entry

For assistance getting started with ACTIVE, PGA Professionals can contact:

Bethany Denzer, The PGA of America at bdenzer@pgahq.com or 561-630-1763; Ken Clay, ACTIVE Network at Ken.Clay@ACTIVENetwork.com or 702-489-4909; ACTIVE Technical Support at 800-663-4991

About The PGA of America

Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

About ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ACTIVE Works® cloud technology helps organisers transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organisers get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVEnetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.

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Media Contacts:

Jamie Carbone, The PGA of America at (561) 624-8446 or jcarbone@pgahq.com
Mona Klausing, ACTIVE Network at (858) 964-3813 or PR@ACTIVEnetwork.com

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