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ACTIVE Network Executives to Share Social Media, Mobile, and SMM Best Practices at Meeting Professionals International’s 2013 World Education Congress

SAN DIEGO, Calif.—July 15, 2013 – Executives from ACTIVE Network ® (NYSE: ACTV) will present best practices in Strategic Meetings Management (SMM), social media and mobile attendee engagement at Meeting Professionals International’s (MPI’s) 2013 World Education Congress (WEC), scheduled for July 20 - 23, 2013 in Las Vegas, NV. As one of the meetings and events industry’s premier conferences, WEC showcases the best and brightest in the industry, and arms attendees with the latest insights on planning meetings and events. 

Attendees of WEC 2013, are invited to join ACTIVE at the following sessions:

When:   Monday, July 22, 10:45 am
What:   Getting Your Leadership Fired Up on SMM
This interactive session will begin with 5-minute “Ignite” presentations, followed by roundtable discussions led by SMM experts. Featuring Linda McNairy, Vice President, Intermediary Relationship Management at ACTIVE Network, this session will cover how and why the business functions of key stakeholders are directly impacted by an SMM, insights into specific needs and functional requirements, logic behind the requirements, and how they are linked overall to SMM.  

When:   Monday, July 22, 2:00 pm
What:   How to Engage Your Attendees with Social Media
From social media platforms like Twitter and LinkedIn to new technologies that leverage them, Justin Ramers, Director of Digital and Social Media at ACTIVE Network, will present real-life examples and ideas for kick starting attendee engagement, driving meaningful interaction, and increasing booth participation at your next event. Mr. Ramers will demonstrate how to create targeted social-media strategies via social, mobile, live chat and other channels, as well as a blueprint for measuring key metrics to prove results.

When:   Tuesday, July 23, 5:00 PM
What:   Transforming the Audience Engagement with Mobile
Tablets and smart phones are great devices for enabling anywhere, anytime access at your events. However, the real value of these devices stems from their ability to provide greater insights and efficiency around managing events, while transforming the way event organizers engage their audiences. In this TED-style presentation, Cece Salomon-Lee, Director of Marketing for the Business Solutions Group at ACTIVE Network, will highlight the power of a mobile event experience—from registration and onsite check-in, to session scheduling and lead management, to individual attendee tracking. Ms. Salomon-Lee will share best practices for creating mobile event experiences, while at the same time gaining valuable insights to maximize engagement with event attendees.

For attendees who are interested in learning more about ACTIVE, Kevin Iwamoto, SMM expert and Vice President of Industry Strategy for ACTIVE Network’s Business Solutions Group, will be available to meet with customers and prospects at WEC. In addition, Justin Ramers will be available to provide one-on-one social media insight as well. ACTIVE is sponsoring the lounge and will demo our event management solutions on the show floor.

ACTIVE Network Business Solutions
ACTIVE Network is powering the next generation of smart events through its Business Solutions technology suite, which provides intelligent data and insights designed to increase potential revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes-including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos-benefit from a single technology partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference™ for large flagship conferences, ACTIVE RegOnline™ for attendee management solutions, ACTIVE StarCite™ for strategic meetings management and event expense management, and the ACTIVE Marketplace to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit www.ACTIVEevents.com.

About ACTIVE Network
ACTIVE Network is the leading provider of Activity and Participant Management™ solutions. Our leading ACTIVE Works cloud platform scales to meet the needs of our customers, large and small, and makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide. For more information, visit http://www.activenetwork.com.

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© 2013 The Active Network, Inc. All rights reserved. ACTIVE.com and ActiveWorks are registered trademarks of The Active Network, Inc. ACTIVE Network, ACTIVE StarCite, ACTIVE Conference, ACTIVE RegOnline, and Activity and Participant Management are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.

Media Contact:
Michelle Ragsdale
michelle.ragsdale@ACTIVEnetwork.com
858.964.6017

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