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ACTIVE Network Sees Increase in Summer Camping by 5% Across Federal, State, and Local Campsites

The #1 Online Camping Reservation Website Reveals New Look, Ability to Upload User Photos, and Mobile Responsive Design

SAN DIEGO, CALIF. — September 26, 2013 — The ACTIVE Network, Inc. (NYSE:ACTV), the leader in cloud-based Activity and Participant Management™ (APM) solutions, saw a 5% increase in summer camping across U.S. Federal parks, 30+ states, and regional and private partners. Midwest states including Kansas, IllinoisIowa and Wisconsin experienced double-digit increases in summer transactions due to warmer summer weather compared to last summer.  ACTIVE Network technology helps partners manage activities and campsites, administer operations and gather insights, as well as engage consumers. Through ReserveAmerica.com, ACTIVE Network provides consumers with the ability to search and reserve from more than 210,000 campsites. 

“In the state of Kansas, we are excited to see transactions for our state parks increase by more than 18 percent from last summer,” said Linda Lanterman, State Parks Director. “ReserveAmerica.com has been a wonderful resource to the state of Kansas and continues to help customers from around the world discover our great State’s outdoor wonders.”

ACTIVE Network’s, ReserveAmerica.com serves as a resource to federal, state, regional and private partners, as well as to anyone who wants to search and reserve a campsite across the U.S.  For more than 16 years, the community of outdoor enthusiasts has relied on ReserveAmerica.com. The site now has more than 1 million unique visitors each month, and today rolls out brand new features including:

  • Improved Search – easily search among 210,000 campsites, including parks with campsites, cabins and other rentals
  • Upload User Photos – campers can now upload their photos from trips and help others explore and discover new locations
  • Mobile Responsive Design – the website will now detect and adapt to a user’s web-enabled device, including smart phones, tablets, and desktops, for easy accessibility, anywhere and anytime

“We strive to create the deepest technology for our customers who rely on us to deliver operational efficiency and insights, and we are pleased to see technology track trends in the market,” said Gary Evans, Vice President and General Manager, ACTIVE Network Outdoors.  “We are also proud of our role in connecting people to the wonders of public and private lands in the U.S. through ReserveAmerica.com, the leading online community for campers.”

About ACTIVE Network
ACTIVE Network is the leading provider of Activity and Participant Management™ solutions. Our technology platform makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. Our leading ACTIVE Works cloud platform scales with our customers, large and small. ACTIVE Network was founded in 1999, is headquartered in San Diego, California, and has offices worldwide. For more information, please visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
 
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

1 Based on ACTIVE Network data of 37 US States, from May through August 2012 and 2013.
2 Average monthly unique visitors for last 12 months ending August 31, 2013.
3 Available for select locations.

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© 2013 The Active Network, Inc. All rights reserved. ACTIVE.com and ActiveWorks are registered trademarks of The Active Network, Inc. ACTIVE Network and Activity and Participant Management are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners. 

Media Contact:
Kathy Bricaud
PR@ACTIVEnetwork.com
858-450-8877

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