Park City and Steamboat Pioneering Use of Mobile Technology to Keep Riders Informed and on the Slopes
SAN DIEGO, Calif. – February 5, 2014 – ACTIVE Network®, the leader in cloud-based Activity and Participant Management™ solutions, is powering the new RTP|ONE LivePass™ app recently introduced by popular ski destinations this season, including Park City Mountain and Steamboat Ski & Resort. RTP|ONE LivePass™ gives resorts and attractions the ability to customize an app that can easily communicate information and reminders to guests on their mobile devices.
RTP|ONE LivePass™ connects resorts with guests and drives additional revenue through:
- Social Participation/Engagement – The branded mobile app with real-time, weather, photo sharing and run tracking that feeds in social media channels managed by resorts.
- Advanced Bookings – Streamlined ticketing with integrated commerce and manages pass/membership purchase and renewals.
- Yield Management – Reminders through mobile push notifications and a direct link for an immediate transaction are increasing pass/membership renewal.
“Mobile technology is rapidly changing the way consumers expect to interact with businesses, and the RTP|ONE LivePass™ app offers a unique mobile touch point for visitors to enhance their experiences,” said Sheryl Hoskins, General Manager, ACTIVE Network ®. “LivePass has the ability to combine ticketing, social, guest services and navigation in one mobile app and serves as a vehicle to drive commerce around the resort.”
“Every year thousands of skiers and riders from around the world visit Steamboat to experience our legendary Champagne Powder® Snow,” said Matt Roberts, eBusiness Manager, Steamboat. “ACTIVE’s RTP|One LivePass™ gives us the ability to quickly communicate snow and mountain conditions, lift status and resort events as well as drive incremental revenue to various resort outlets through the app’s built-in push notifications.”
About ACTIVE Network
ACTIVE Network ® is the leading provider of Activity and Participant Management™ solutions. Our technology platform makes managing and operating all types of activities, events and organizations smarter and more efficient. We power over 55,000 global customers and build leading vertical technology applications for the markets we serve. Our leading ACTIVEWorks® cloud platform scales with our customers, large and small. ACTIVE Network ® was founded in 1999, is headquartered in San Diego, California, and has offices worldwide. For more information, please visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
© 2013 The Active Network, Inc. All rights reserved. ACTIVE.com and ActiveWorks are registered trademarks of The Active Network, Inc. ACTIVE Network, Activity and Participant Management and RTP|ONE LivePass are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.