Providing Event Organizers a Technology Solution for Creating, Selling, and Delivering Their Own Branded Event Merchandise to Generate Revenue for Their Events
Dallas – September 29, 2016 - ACTIVE Network®, the premier global marketplace for activities and events and the industry’s leading provider of data solutions, today announced a seamless technology integration for its robust ACTIVEWorks® Endurance platform that provides event organizers a risk-free opportunity to drive merchandise revenue. With this new ACTIVEWorks Endurance functionality, event organizers can now offer and deliver customized and personalized event-branded merchandise directly to their participants at a lower cost and without having to manage fulfillment. Through an alliance with Viralstyle, a leading social commerce platform that allows people to easily create, share, buy, and sell their apparel and accessory designs, event organizers can design event-branded merchandise that can be ordered and shipped directly to participants by Viralstyle as part of ACTIVE Network’s online registration process.
Enabled jointly by ACTIVE Network and Viralstyle, the solution manages the entire merchandising fulfillment life cycle for events of all sizes. Because participants place their orders directly through Viralstyle as part of ACTIVE Network’s online registration process, the solution eliminates the need for event organizers to pay upfront inventory costs or handle logistics related to event-branded merchandise for participants. There is also no minimum volume requirement for inventory orders, so organizers won’t finish their event with unsold merchandise. Additionally, ACTIVE tracks merchandising sales activity and delivers data insights to help organizers determine their increased revenue as a result of the merchandise sales, which will help organizers make decisions for their future events.
“With the addition of this innovative, on-demand merchandising feature to ACTIVE Network’s comprehensive event management platform, event organizers can continue monetizing their branded merchandise while eliminating unsold inventory risk,” said Sam Renouf, general manager for sports at ACTIVE Network. “As part of ACTIVE’s commitment to delivering comprehensive event life-cycle management solutions, we’ve introduced this merchandising feature so that organizers can focus more time providing their participants with a superior event experience and less time on merchandise and inventory fulfillment logistics.”
“We’re excited to work with ACTIVE to bring on-demand event merchandising to their customers,” said Viralstyle co-founder, Thomas Bell. “The integration benefits both event organizers and participants, as it combines ACTIVE’s superior event management platform with Viralstyle’s industry-leading inventory management, printing, production, customer service, and shipping capabilities.”
Event organizers who utilize the merchandising feature can select from more than 20 apparel and accessories options. Simply upload a customized design, logo, text, and color selection to enable participants to purchase a personalized item. ACTIVE customers with Premium and Elite ACTIVEWorks Endurance subscriptions can now turn on this new merchandising support option by logging into their ACTIVEWorks account.
About ACTIVE Network
ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 42,000 organizers and 650,000 activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers leading-edge SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
Viralstyle is a free social commerce platform that allows anyone to easily create, share, buy and sell their designs on over 50+ apparel and accessories. Upload your design using our proprietary online designer and instantly get a visual that becomes available for purchase. Every design is proofed by a professional artist to ensure it turns out perfectly whether it's being printed on one t-shirt or thousands. From there, Viralstyle handles the inventory, printing, fulfillment, and support of your sale. Viralstyle was founded in August of 2014, and has since sold millions of products to over 150 countries. The company is based in Downtown Tampa, Florida and is hiring. For more information, visit www.Viralstyle.com.
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