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To Motivate Healthier, More Active Lifestyles, The Color Run’s Runicorn Mascot Signs on as a Coach for ACTIVE Network’s Couch to 5K® App

Over One Million People Have Downloaded Couch to 5K® App

Dallas – May 2, 2016 - More than one million people have gotten “off the couch” and started running with ACTIVE Network’s official Couch to 5K® app sponsored by Special K, and now users can use the Couch to 5K app to train for local The Color Run® events as well. ACTIVE Network® the premier global marketplace for activities and events and the industry’s leading provider of data solutions, today announced that Runicorn, The Color Run’s official mascot, has joined the team of coaches included in the Couch to 5K app. Runicorn, an upbeat and colorful coach, will guide and encourage participants throughout the program, helping them reach their goal of completing a 5K (3.1 miles). This easy-to-download training program is motivating, easy to follow and is available in the App Store® and Google Play™ for just $1.99.

“ACTIVE’s Couch to 5K program is a fun way for people to get active and engaged in a healthier lifestyle,” said Travis Snyder, founder and CEO of The Color Run. “The Color Run events provide an energetic and safe environment for people to celebrate healthiness, happiness and individuality. Runicorn is an extension of our brand, and we’re excited to have it as a Couch to 5K coach to motivate others to find their inner runner.”

ACTIVE’s Couch to 5K was recently named one of the “best fitness apps” by Mashable and has been consistently ranked the Top 10 Paid Health & Fitness apps since 2012 in both the Apple App Store and Google Play. Couch to 5K makes it easy for almost anyone to start a fitness program and get on track for a fitter, healthier lifestyle. The app helps beginning runners move “from the couch to the finish line” in an encouraging and attainable way. It also provides users with an easy-to-follow and fun training plan. Now with five different coaches to choose from, participants select the most motivating training style for them to train to run a 5K event in nine short weeks.

Once downloaded, the app takes users through their training session with a Couch to 5K-specialized coach. Just 20 to 30 minutes, three times a week, for nine weeks, and runners will be ready to finish a 5K race. With Couch to 5K users can:

  • Receive a training plan designed by ACTIVE.com trainers
  • Choose from five different motivating virtual coaches: Runicorn, Johnny Dead, Constance, Billie or Sergeant Block
  • Hear human audio cues to guide users through each workout
  • Listen to favorite playlists through the in-app music player
  • Calculate distance and pace, and map routes with GPS support
  • Log workouts and share progress on Facebook
  • Get support from the largest running community on ACTIVE.com Trainer
  • Repeat workouts and track best performance
  • Use the treadmill support for manual entry of workouts
  • Track progress with total distance and average pace
  • Graph workouts to compare distance and pace

For those who have already completed ACTIVE’s Couch to 5K experience and are looking for more, check out ACTIVE’s 5K to 10K app to prep for a 10K race experience. For those who attracted the running bug, there is an app for half marathon training, ACTIVE’s 13.One Marathon. For more information about ACTIVE’s Couch to 5K app, visit http://www.active.com/mobile/couch-to-5k-app.

About ACTIVE Network

ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for 42,000 organizers and 650,000 activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers leading-edge SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.

About The Color Run®

The Color Run is the largest event series in the world and the first of its kind. Founded in 2012, the number one goal of The Color Run is to produce the ‘Happiest 5K on the Planet’ giving participants an unforgettable experience. With no winners or official times, The Color Run celebrates healthiness, happiness and individuality, helping participants achieve their fitness goals by providing a fun, unintimidating running environment. To learn more about The Color Run, visit The Color Run Website or watch this video.

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© 2016 Active Network, LLC and/or its affiliates and licensors. All rights reserved. ACTIVE Network, ACTIVE.com, ACTIVE Net, ACTIVEWorks and ACTIVE Network Activity Cloud are registered trademarks of ACTIVE Network, LLC.  Activity and Participant Management, Virtual Event Bags and ACTIVEkids are trademarks of ACTIVE Network, LLC.  All other trademarks are the property of their respective owners.  

Media Contact Information:

PR@ACTIVEnetwork.com
214.996.7795

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