ACTIVE to Deliver Integrated Event Management Technology, Marketing, and Intelligence Solutions as Part of Strategic, Multi-Year Alliance With Tough Mudder
Dallas – March 27, 2017 – ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today announced it has signed a multi-year agreement with Tough Mudder Inc., a leading active lifestyle brand and endurance events company, to be its exclusive provider of event management technology, including intelligence solutions, for all events worldwide starting in 2018. As its centralized event management platform, the ACTIVEWorks® Endurance solution will enable Tough Mudder to easily and intuitively manage participant, online team and volunteer registrations and communications. ACTIVE Network will also provide event marketing and mobile check-in technology.
“We’re excited to be working with Tough Mudder and look forward to supporting its growth opportunities for many years to come,” said Sam Renouf, general manager for sports at ACTIVE Network. “As a global leader in delivering technologies and intelligence solutions that power endurance events, we are thrilled they’ve trusted us to support and accelerate their next phase of growth, domestically and overseas. We will continue to aggressively invest in delivering the innovative technologies that global organizations like Tough Mudder need to create aspirational and memorable experiences for their participants.”
The ACTIVE On-Site™ mobile application will support event day check-ins and bib assignments, and to further increase the visibility of its events, Tough Mudder will also leverage the significant reach of ACTIVE.com®, ACTIVE’s experiential website for active lifestyle enthusiasts that receives 50+ million monthly page views.
“ACTIVE offers Tough Mudder a unique combination of endurance-specific expertise, marketing reach and innovative, mobile-optimized event management technologies that provide the level of security, stability and scalability that we need to continue our global growth trajectory in 2018,” said Don Baxter, chief operating officer at Tough Mudder. “Our partnership with ACTIVE will ensure participants worldwide receive the same unparalleled event experience that has made Tough Mudder the must-do challenge for active lifestyle enthusiasts and weekend warriors alike.”
About ACTIVE Network
ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering intelligence solutions through our industry-leading data and insights platform. Our enterprise-level ACTIVEWorks® platform platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines intelligence solutions and data tools to provide actionable insights that help organizers better manage their events and increase both revenue and participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
About Tough Mudder, Inc.
Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Tougher Mudder, a competitive start wave that takes place during all Tough Mudder Weekends; Toughest Mudder, an eight-hour, overnight competitive series; and World’s Toughest Mudder, a grueling 24-hour endurance competition. The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 in nearly a dozen countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Vega, Kingstone Press, For Goodness Shakes, Bosch, Snapchat, Live Stream, CBS Sports, Sky Sports, ESPN Media Distribution and The CW. To join the conversation, follow Tough Mudder on Twitter at @ToughMudder, on Instagram @Tough_Mudder, on Facebook at facebook.com/toughmudder, on Snapchat at Tough.Mudder and on YouTube at YouTube.com/ToughMudder.
© 2017 Active Network, LLC and/or its affiliates and licensors. All rights reserved. ACTIVE, ACTIVE Network, ACTIVE.com, ACTIVE Network Activity Cloud, and ACTIVEWorks are registered trademarks of ACTIVE Network, LLC. Activity and Participant Management and ACTIVE On-Site are trademarks of ACTIVE Network, LLC. All other trademarks are the property of their respective owners.