LOS ANGELES – November 15, 2001 – Evite.com, the Internet’s largest online invitation center and one of the businesses operated by Ticketmaster, and Active.com – the largest Web registration provider for participatory sports events and recreational activities – announced an alliance today to provide recreational athletes the convenience of electronic invitation services when searching or registering for events at www.active.com. Through the alliance, Evite.com taps into a new vertical market – sports and recreation – with a potential user base of 115 million recreational athletes, and Active.com adds an enhancement to its existing Web registration and community tools for sports participants.
With the Evite service, available now at www.active.com, athletes can invite friends and other athletes to their events via an easy, free and fun e-mail invitation. The service can be accessed directly from Active.com while searching and registering for events.
“We’re excited about the opportunity to expand our sports and outdoors offerings," said Hadley Comer, general manager of Evite.com. “Active.com has enabled us to extend our service to an entirely new growth market . . . the recreational athlete."
Evite.com now offers invitation designs for sporting events including running, swimming, triathlons and cycling, in addition to its already extensive party planning suggestions. The company will also leverage cross-promotional opportunities with Active.com. The first cross promotion will focus on November’s Turkey Trots, a series of 125 Thanksgiving-themed runs and walks in more than 60 cities, available for online registration at www.active.com. The Turkey Trots attract more than 250,000 participants each year.
“As part of our strategic alliance with Ticketmaster, we’re continually looking at ways we can leverage the services and benefits our companies provide. By partnering with Evite.com, we’re providing a new service for athletes and encouraging the growth of recreational sports by increasing participation at events," explained Alec Lindenauer, director of product management, The Active Network. “Each day, thousands of athletes visit our site to sign up for events in cities across the country. Now they have an easy way to invite some friendly competition to join them or support them in their performance."
Evite is an event communication network designed to give people all the tools they need to plan, host or attend any type of group gathering. Whether it’s an activity for five people or five hundred, Evite helps individuals manage event communication and access all the resources necessary for successful activity planning. Evite is operated by Ticketmaster (NASDAQ: TMCS), the world’s leading ticketing and access company.
The Active Network
The Active Network, Inc. is a leading provider of technology and marketing solutions for the participatory sports and recreation industry. The company’s network of online and offline properties, which includes Active.com (www.active.com), eteamz (www.eteamz.com), RecWare (www.recware.com) and Active Sports Marketing Group, provide registration and data management tools, enterprise software systems, Web site development, advertising and sponsorship opportunities, and commerce and membership benefits. Located in La Jolla, California, The Active Network and its properties generate an estimated 50 million monthly page views, provide registration for more than 20,000 events and leagues worldwide, and deliver offline recreation management solutions to more than 1,000 park and recreation agencies in North America. For more information, visit www.theactivenetwork.com or call 1-888-543-7223.