Leading Online Tee Time Reservations and Golf Course Management Software Provider Taps Active's Consumer Access, Technology Infrastructure and Municipal Relationships to Drive Scale and Offerings
SAN DIEGO, Calif. - September 26, 2005 - The Active Network, Inc. (www.TheActiveNetwork.com), a provider of application services technology and marketing access to community service organizations and the leading online community for active lifestyles, has acquired Morristown, N.J.-based Tee Time King, Inc. (www.teetimeking.com), a leading provider of online tee time reservations and golf course management software. The acquisition will enable the company to leverage and integrate Tee Time King's established desktop software base and leading consumer golf portal with its own systems and consumer communities to bring new opportunities to golf course operators, golf tournament and event directors, and golfers.
"The multiple synergies that exist between the two companies really make this the logical next step in our business," explained Chris Mulvihill, founder, Tee Time King, Inc. "Active has been able to build scale in markets that have eluded other service providers. Combine this with the company's municipal reach, leadership in the event registration space and its ability to deliver consumer access, and it's easy to see the value Active can bring to Tee Time King's products and consumers."
By integrating its transaction-based registration, data management and charitable giving infrastructure with Tee Time King's product platform, The Active Network can now offer golf operators one complete suite of services to automate daily operations, manage and track player and member data, market their facilities, and offer fundraising events and tournaments.
"We believe golf is strategic to our participatory activities and community service platform as well as central to the programs and services many of our existing customers offer," added Alex Barnetson, senior vice president, The Active Network, Inc. "Our existing partnership with Tee Time King in the municipal space, and its recent acquisition of leading course management software provider Fairway Systems, created a compelling opportunity to leverage our complementary strengths. We not only serve many common customers, we also share a strategic alignment across our business models and desktop, hosted and consumer product platforms."
Founded in 2001, Tee Time King offers golf courses, facilities and golfers the benefits of technology solutions and marketing tools. More than 350 golf courses use the company's course management desktop software to manage tee sheets, online and touch tone reservations, point-of-sale, inventory, loyalty programs, member billing, accounts receivable, event and catering contract management, and other daily administration. Tee Time King also enables golfers to find and book tee times online for daily fee, resort, semi-private, private, and multi-property golf facilities. Through its regional portal network, Tee Time King locally markets tee times for golf operators and provides local golf guide and event information for communities. Thousands of golf rounds are booked daily through its network.
Tee Time King's services will be delivered through Active Golf Solutions (www.ActiveGolfSolutions.com), part of The Active Network, Inc. Services will include course management software to automate golf administration; online event management tools for golf tournament and event directors; and marketing services to promote tee times and courses for golf operators. Active Golf Solutions will also offer a complete Web resource for golfers, www.ActiveGolf.com, that includes online tee time reservations, online event listings, course directory and other golf content.
About Tee Time King
Previously a division of Hamburg, N.J.-based Crystal Springs Acquisition LLC., Tee Time King is a leading provider of online tee time reservations throughout the Northeast and Midwest. Through its GolfeNetwork product line, Tee Time King also delivers golf course management software solutions to hundreds of courses throughout the U.S. and Canada. In April 2005, Tee Time King acquired Denver, Colo.-based Fairway Systems, another top provider of course management software. With an installed client base of more than 200 municipal courses, Tee Time King is one of the largest providers of course management software for municipalities with multiple facilities. In addition to online tee time services, the company also offers online regional golf course guides with local content including golf events, golf schools and golf tips as well as event planning, promotions and loyalty/affinity programs. Along with its own locally branded Web sites, Tee Time King also provides content to several media partner Web sites.
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations and is the leading online community for active lifestyle consumers. The company's application services help organizations increase efficiency, while reducing the cost and complexity of managing community activities and fundraising events. Organizations of all size use the company's technology to automate information collection, activity registration, facility reservation, membership and fundraising management. The Active Network's marketing services offer integrated online and field marketing campaigns that help clients develop authentic relationships with active consumers. The Active Network serves local governments, park and recreation, golf courses and golf facilities, non-profits, sports organizations and associations, educational and health care organizations, and consumer products corporations throughout the United States, Canada, Australia and New Zealand. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
Shelly Burnside, The Active Network, Inc.
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