SAN DIEGO, CA - June 6, 2008 - The Active Network, Inc. (Active), a leading provider of online entry and event management technology, today announced it has opened an office in Hammersmith, London, to expand its presence and better manage events in the UK. Well known for its popular Active.com site, the largest online community for active individuals , the company has hired several experts in the endurance sports market and will be launching new marketing initiatives in Europe to increase awareness of Active’s wide range of product offerings.
Active provides online entry for over 55,000 sports events worldwide and over 1,200 events across Europe. Its solutions help sports and community organisations improve customer service, increase revenues, and reduce the cost and complexity of managing and marketing events. And for active individuals, the company’s award-winning Active.com site offers fitness and training programmes, gear and nutrition advice, donation and team management tools. Active.com has 15.7 million registered users and generates more than 85 million monthly page views.
“The London office provides us with local expertise and our customers with around-the-clock support,” explained Sejal Pietrzak, vice president of Active’s international business. “We are excited to focus on the unique services and technologies required in the British marketplace and now have a platform to accelerate our momentum in the UK.”
One of Active’s first initiatives in the UK is to expand its presence in the endurance market focusing specifically on running, cycling, swimming and triathlon. Active provides event organisers with customisable online entry technology that offers real-time-reporting, email marketing tools, accounting packages and access to post events on Active’s Europe-wide Event Calendar, and soon to be global event calendar. Active will also be launching a monthly newsletter that will be distributed to over 400,000 registered users across Europe, and introducing online training programs designed for both coaches and athletes.
As part of its European expansion, Active has hired several British business managers experienced in the endurance sports market. Simon Whiten brings over 17 years of media industry expertise having managed four of the largest cycling Web sites in the UK and continues to cycle at a competitive level. In addition, senior account executive, Tim Hutchings, has been involved in the running industry for over 25 years and was a former Olympian and Commonwealth Games medallist. Account executive, Sam Renouf is a recently retired professional triathlete and was the youngest member of the GB Triathlon team. Finally account manager, Jenny Kinnear is an avid marathon runner.
“We have a dedicated and passionate team in the London office and are keen to offer event organisers the industry’s leading online entry technology and Web sites to help market their events on a local and global scale,” explained Simon Whiten, UK country manager for Active International.
The Active Network’s new office is located at:
1 Hammersmith Grove
London, W6 0NB
About The Active Network
The Active Network delivers integrated technology solutions, marketing services and online media properties that enable and encourage participation in activities and events. For more information, visit www.ActiveNetwork.com, or www.ActiveNetwork.co.uk or call Simon Whiten 0203 178 6295.
Dana McKeithen, The Active Network, Inc.