Nation’s Largest Long Distance Running Organization to Use Active’s Tools to Reach Thousands
Columbia, MD – October 16, 2006 – The Road Runners Club of America (RRCA) has adopted online registration and custom web site tools provided by The Active Network (“Active”) to reach 175,000 of its members throughout the United States. Through this agreement, Active will become the Official Technology Partner of the RRCA.
The primary goal of the RRCA – Active partnership is to provide a portfolio of customized technology solutions that benefit RRCA clubs and events. From online registration, management of volunteer data, marketing and web services and online fundraising, RRCA member clubs and events will be able to manage all of their on-line needs with Active.
“Active is leading the way on innovative on-line services geared towards active individuals”, explains Jean Knaack, RRCA executive director. “As a major supporter and promoter of long distance running, the RRCA is very proud to join forces with Active to provide the best technology solutions for our members.”
“The opportunity to partner with RRCA and to provide them with the technology to streamline their registration and create a centralized membership database for all 740 clubs was an opportunity that we didn’t want to pass up”, stated Jon Belmonte, chief operating officer of The Active Network, Inc. “We want to not only increase online registration and participation for RRCA but also re-affirm Active’s commitment and support of all local and regional events and clubs.”
About Road Runners Club of America
The RRCA is the national association of running clubs, running events, and runners. The mission of the RRCA is to promote long distance grassroots running as a competitive sport and healthful exercise. The RRCA achieves their mission by promoting the common interests of its members through educational opportunities, programs, and services. The organization’s membership consists of over 740 running clubs and events which comprise over 175,000 individuals.
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company’s application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company’s Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
# # #
RRCA Executive Director
The Active Network, Inc.