aXcess Partners Worldwide and Active Public Enterprise Group to Debut ImPAct Live Media to Engage Consumers, Leading Brands and Port Authority Facilities
NEW YORK, NY - SAN DIEGO, CA - September 13, 2005 - The Port Authority of New York and New Jersey, operating many of the busiest and most vital transportation links in the world, has selected the New York-based joint venture of two leading marketers, Active Public Enterprise Group and aXcess Partners Worldwide, to execute for the first time, a multi-year, municipal marketing and sponsorship program for the Port Authority's transportation and trade services and facilities. To execute the program, the joint venture has created ImPAct Live Media to generate new revenue sources for the Port Authority while engaging worldwide brands to enhance the travel experience for millions of consumers who access the Port Authority's facilities each year.
"ImPAct Live Media represents a significant departure from traditional advertising and sponsorship and will create a new benchmark for public-private partnerships," explained Drew Sheinman, partner, aXcess Partners Worldwide. "More than 450 million people access the Port Authority's airports, bridges, tunnels and transit systems annually. This is the first time a media/marketing offering of this type will be available to engage these commuters and visitors with leading brands and new services while tapping the senses - sight, sound, touch, even taste - during their travel experience."
ImPAct Live Media will leverage technology, programming and consumer interaction to promote such Port Authority assets as John F. Kennedy International, Newark Liberty International, LaGuardia and Teterboro airports; the George Washington Bridge; the Lincoln and Holland tunnels; the three bridges between Staten Island and New Jersey; the PATH rapid transit rail system; and the Port Authority Bus Terminal in midtown Manhattan.
"We're enhancing existing static advertising with a new media and promotional network that delivers messages to consumers in very unique ways, creating immediate interaction between brands and consumers," added Don Schulte, principal, Active Public Enterprise Group. "Our goal behind this ground-breaking effort is building value for the Port Authority's assets, creating new revenue sources to supplement tolls and fares, and positioning the Port Authority as an innovative leader in municipal marketing."
Campaign elements will include audio, digital media and moving visuals, experiential branding, direct marketing, electronic kiosks, innovative signage, branded entertainment, sampling and product demonstrations, and wireless fidelity (Wi-Fi and WiMax) Internet networks. The ImPAct Live Media team will work with brand leaders across markets that may include automotive, banking, financial, life insurance, retail, transportation, entertainment and content, food products, soft drinks, fast food, petroleum, household products, and consumer products.
Both aXcess Partners Worldwide and Active Public Enterprise Group bring diverse experience and resources in revenue development, negotiations and contracting, asset analysis, media packaging and sales across multiple communication channels, entertainment programming and content development, special event creation and management, brand development, product licensing and merchandise development.
About Active Public Enterprise Group
Active Public Enterprise Group, part of The Active Network, Inc., is a driving force behind the creation of effective municipal marketing partnerships between the public and private sector. Active Public Enterprise Group's services create new revenue sources for cities and counties while building brand loyalty and community goodwill for marketers. A leading municipal marketer, Active Public Enterprise Group was also credited in 1999 with establishing the nation's first municipal marketing relationship between Huntington Beach, Calif. and The Coca-Cola Company. Bringing a track record of success and a reputation for ethics and skilled negotiation, Active Public Enterprise Group helps clients find innovative ways to enhance municipal revenue. Services include asset management and analysis, development of revenue-generating programs, revenue consulting, contract negotiation, project management and more. Clients have included the cities of Fort Worth and San Antonio, Texas; and Huntington Beach, Long Beach, and Glendale, California; as well as New York City's Health and Hospitals Corporation; and the California State Parks and Beaches. For more information, visit www.ActivePublicEnterprise.com or contact Don Schulte at 714-374-3330.
About aXcess Partners Worldwide
aXcess Partners Worldwide is a Lifestyle Entertainment Development company focused on the creation and development of intellectual property and consumer brands. The aXcess Partners are a rare combination of seasoned business executives, creative thinkers and entrepreneurs who have pioneered new business models for partnership marketing, transactional entertainment, sports marketing, strategic alliances and experiential branding. The company focuses on visionary clients who demand brand transformation through the power of ideas by identifying, creating, implementing and executing marketing strategies and partnerships that create new revenue opportunities and connect brands with their customers. aXcess Partners drives market share for its clients through creative solutions, new products and ventures, intellectual property development and deal making to deliver results. aXcess Partners uses its extensive network of Fortune 500 business leaders across multiple industries that include entertainment production and media, financial services, luxury lifestyle, municipal marketing, private aviation, satellite communications, software technologies and travel. aXcess Partners offices are located in Atlanta, New York City, and Los Angeles. For more information, visit www.aXcessPartners.com.