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University Athletic Camps Tap Into The Active Network's Services

LA JOLLA, Calif. - December 10, 2002 - Best known for endurance and team sports event registration, The Active Network has brought its Internet solutions to the university athletic camps market. Working with clients such as Stanford University, UC Berkeley, University of Colorado, University of Virginia, University of North Carolina, University of Kansas and Duke University, the company is now providing technology and online registration services to more than 60 university sports camps across the country. The Active Network's camp services can be viewed online at www.activeteamsports.com/camps

By utilizing the company's services, coaches and athletic administrators are reducing camp costs, maximizing the athletic department's reach and resources, and saving time by processing less paperwork. Offering registration online also allows parents the convenience of registering children and submitting enrollment fees any time, day or night, securely via the Internet.

"Beyond streamlining camp administration, our Web services offer new marketing and sales opportunities for both coaches and the entire university athletic department," explained Chris Carver, camp services director, The Active Network. "Thousands of kids enroll for camp at most universities each summer, spending several hundred dollars. This is a demographic that is obviously interested in camp programs and may also be willing to purchase a game ticket or university athletic merchandise."

According to Carver, university athletic departments are leveraging online registration and payment to tighten relationships with their campers through targeted e-mails, customized registration forms and personalized confirmation messages. Using online registration, coaches can capture key information about their campers, such as player statistics, medical history, roommate requests or even offer options such as airport pickups. The online registration form can also be customized to display camp or university branding or promote major sponsors.

With online registration, coaches can sell specific merchandise or fan club memberships. Camps can even start an online fundraising effort. Universities also avoid the hassle and expense of establishing credit card merchant accounts to process Web transactions.

Coaches and administrators also have access to:

  • Registration Center - from any Internet connection, coaches can automate entire registration and payment process with 24-hour accessibility to registration data. Camper information is easily downloaded without data entry.
  • E-mail management - ability to send customized, mass or frequent e-mails easily and quickly, right from the Registration Center.
  • Camps portal - all camps are featured on The Active Network's team sports portal, www.activeteamsports.com/camps, part of the largest online recreational community. This enables camps to promote their programs to the 900,000+ teams with Web sites and communities on www.eteamz.com.

A sample list of universities using The Active Network's camp services include University of San Diego, University of Michigan, University of Oregon, University of South Carolina, College of William and Mary, University of Arizona, Rutgers University and more than 50 others. The company also works with the Black Coaches Association and a range of independent soccer, football and basketball camps, including MLS Major League Soccer Camps, NFL Player Development Camps and IMG Academies.

About The Active Network

The Active Network, Inc. specializes in participatory sports and recreation by providing data, transaction and marketing services to organizers and their participants. Through a network of online and offline properties including Active.com (www.active.com), eteamz.com (www.eteamz.com), RecWare (www.recware.com) and The Active Sports Marketing Group (www.theasmg.com), the La Jolla, Calif.-based company boasts the nation's most popular resource for active lifestyle consumers, while streamlining administration and Internet transactions for thousands of sports organizers. The Active Network's reach extends to millions of sports and fitness enthusiasts across endurance sports, team sports and park and recreation activities. The company's data management systems and services, as well as sponsorship and sports marketing access, are becoming an industry standard. For more information, visit www.theactivenetwork.com or call (888) 543-7223.

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