I'M A:

BRAND

You want to position your brand in front of active lifestyle consumers who can benefit from your products and services.

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Event DIRECTOR

You want to extend the reach of your marketing activities and increase the registrations for your event.

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Your Connection to Active Lifestyle Consumers

ACTIVE’s digital media and event marketing solutions put your brand in front of active consumers when and where it matters most. Our online web properties, mobile and in-market event options enable you to reach your target audience with your message effectively.

Download Integrated Media Kit

Get more information from a media consultant.

or call 888-543-7223 Your Privacy Rights

Our Offerings

 

Digital Media

Connect with your target audience via creative opportunities – from banner ads to full website takeovers. We make sure your brand has maximum coverage and impact with our consumers.

Reach Endurance Lifestyle Enthusiasts Reach Parents and Athletes Reach Outdoor Lifestyle Enthusiasts

Special Offer Emails

If you created a great incentive to build urgency and increase registration, take advantage of special offer emails that allow you to reach your audience without sharing space with other events.

 

In-Market (Off-line)

Get your brand directly in front of your target audience with onsite activations designed and executed by ACTIVE. Go beyond digital and put your brand in the hands of thousands of active lifestyle consumers across the nation.

Event Activation

Worldwide, we support 47,000 organizations and over 200,000 events. Acquire sponsorship rights and exhibit your brand on event websites, t-shirts, signage or onsite displays.

Sampling

Our ACTIVE Network Rewards database delivers solutions to brands who want to access consumers with their products and services. We select the optimal locations to distribute your products using key demographic information including age, participant population, event type, geography and sample restrictions.

Ambassadors

Draft a custom brand ambassador team of athletes to represent your organization at events. Target your message to an engaged audience on a grassroots level and reach consumers in their communities.

Reach Endurance Lifestyle Enthusiasts

 

ACTIVE.com

ACTIVE is synonymous with endurance. If you've run a 5K, raced a bicycle, attempted a triathlon or overcome obstacles in the mud, odds are you found your event using this website. With the largest inventory of athlete resources on the web, we help millions find, register and train for events all over the world.

Key stats:

  • + 8.8 million unique visitors per month
  • + 51 million+ page views/month
  • + Over 200K events on Active.com annually
  • + 1.6 Million+ fans/followers on Social Media

ACTIVE VIRTUAL EVENT BAGS

Virtual event bags are just that – event bags delivered to race participants online from which they have the opportunity to act on sponsor offers included in their event bag at their convenience.  This unique platform will allow you to create special offers, contests or surveys that will reach a targeted audience of engaged endurance athletes before, during and after an event for which they’ve registered.

Key stats:

  • + Exposure to approximately 2.5 million participants per year
  • + Relevant bag placements receive between 10-25% engagement rate on average

COOLRUNNING.com

COOLRUNNING caters to only the most serious endurance athletes. This is the website of choice for those who want to run--far.

Key stats:

  • + 700K+ unique visitors per month
  • + 2.1 million+ page views/month

Reach Active Parents and Their Kids

 

ACTIVEkids.com

ACTIVEkids is the largest activity site for children on the planet, providing parents with a customizable search engine to find things to do for their families. Started in 2015, this is quickly becoming a destination site for household decision makers.

Key stats:

  • + 100K unique visitors per month
  • + 600K+ page views/month

LAXPOWER.COM - High School /College

LAXPOWER.COM is a comprehensive online resource for coaches, teams, athletes and their families serving one of the fastest growing sports in the country, lacrosse.

Key stats:

  • + 500K unique visitors per month
  • + 12 million+ page views/month

Reach Outdoors Lifestyle Enthusiasts

 

RESERVEAMERICA.COM

RESERVEAMERICA delivers camping and outdoors resources to the American Sportsman. Serving state governments across the United States, it facilitates licensing, trip planning, and provides access to everything a person needs to survive in the wilderness.

Key stats:

  • + 1.8 million unique visitors per month
  • + 26 million+ page views/month

Get more information from a media consultant.

or call 888-543-7223 Your Privacy Rights

YOUR CONNECTION TO THE ATHLETES IN YOUR AREA

Reach more registrants by working with ACTIVE. Our massive database of opt-in athletes helps make sure the people who want to participate in your event learn about it and complete registration. We'll equip you with a talented creative team to develop a custom campaign that's right for you or join ACTIVE Exchange and let us do the marketing for you.

Download Integrated Media Kit

Get more information from a media consultant.

or call 888-543-7223 Your Privacy Rights

Our Offerings

 

Custom Marketing Plans

Gain access to an expert team of graphic designers and media buyers to help you build a professional marketing campaign to get your event the publicity it deserves. Now you can create big agency advertising for your event without spending a big agency budget.

Local Events Newsletters

Millions of people across the nation receive our weekly newsletters key events in their areas. Promote your event with our local events publication and reach people you haven't marketed to before discover your event.

Special Offer Emails

If you created a great incentive to build urgency and increase registration, take advantage of special offer emails that allow you to reach your audience without sharing space with other events.

Content Newsletters

Target engaged readers who have shown interest in events like yours. Through content newsletters published periodically to a national consumer audience, you can reach participants who have a specific interest in a sport or activity that matches your event.

 

ACTIVE Exchange

Let ACTIVE invest in your event. Gain a partner that helps promote your event and works to increase registrations for your event. In addition to harnessing the full marketing capabilities of ACTIVE, you get revenue up front to reinvest in making your event an even bigger success.

 

Digital Marketing Consultants

Get the most out of your marketing by working with a dedicated coach. Our consultants are available to help you design a digital campaign that fits the unique needs of your event. Whether need help developing a mobile marketing strategy or enhancing your social media presence, our Digital Marketing Consultants are the experts you need.

 

Instant Ads

Take control of your marketing budget and promote your event on several of ACTIVE's properties. You pay only when someone clicks on your advertisement in ACTIVE.com's activity feed, newsletters, and local events mailings.

Get more information from a media consultant.

or call 888-543-7223 Your Privacy Rights