When you hear the term “Google Analytics,” do you break into a sweat? For many recreation and membership organizations, that term can be a bit intimidating. However, there are several important reasons not to put off exploring how to get started. This free tool can easily open a wealth of knowledge about the visitors on your site and how to attract the ones who are likely to take action — but you don’t have to eat the elephant all in one bite, as they say.
Here’s why you should get started now:
#1 – It takes time to create the digital snapshot of website traffic volume (and quality) that will allow you to improve it.
For enterprise-level organizations, Google Analytics should be an active part of your marketing management routine. It gives you insight into who visits your site, how they arrived on it, how they use it, and what you can do to keep them coming back. Google Analytics can even tell you if your optimization campaign is working to direct visitors to your most popular pages.
#2 – Start now. Every day you put it off, critical data is disappearing.
At ACTIVE, our expert digital marketing consultants* often find that organizations have questions about data that doesn’t exist. Data tracking isn’t omniscient, seeing every past, present and future click and page view. It tracks only from the day it’s connected to your website.
Once you’ve done that, it starts tracking the present, which quickly becomes the past. With enough past and present data, you can then start to see trends and project the future.
Had those organizations been using Google Analytics from the beginning, they would have been able to easily capture the information that — over time — becomes meaningful, pointing to trends. Then it can be used for forecasting the future.
It really helps to set up Google Analytics prior to launching a new website, session, season or year. This will ensure that all tracking capabilities are in place on day one, giving you insights into a whole, not a partial period of time.
If you do nothing else by the end of this quarter, make sure you get Google Analytics capturing your visits.
For anyone running a business, it can be difficult to manage daily job responsibilities while trying to learn Google’s ever-changing SEO and digital marketing algorithms.
Whether you need something as simple as determining which next step will be the most impactful or as complex as completely rebuilding from scratch, our digital marketing consultants* offer complimentary, in-depth assistance to customers.
Download this case study to find out how YMCA of San Antonio attracted more website visits resulting in conversion in just one quarter with the help of our digital experts.
*ACTIVE customers have access to deep, free guidance from Google Analytics-certified digital marketing consultants. Your dedicated consultant will work with you to ensure you have a clear understanding of each phase of the process so you can successfully reach your goals.