When it comes to recreation websites, many organizations don’t think about the importance of their domain names. Is your site URL long? Is it something you would remember?

Choosing a creative domain name for your website can increase visits by improving familiarity and supporting your brand. Domain names are often inexpensive to purchase and are easily redirected to your current website.

Consider the City of Arlington, TX, Parks and Recreation website as an excellent example of a site with a creative domain that really stands out from the pack. Rather than simply using their city URL (www.arlingtontx.gov), they opted for something that visitors would remember. Since the city’s Parks and Recreation chose to use the slogan “Naturally Fun” throughout the entire marketing campaign, they acquired the domain ‘www.NaturallyFun.org’ as a way to increase brand recognition. This marketing approach is a great way to create a cohesive brand that’s more memorable and can improve customer loyalty.

Don’t know where to start? It’s easy! Once you have an idea in mind, you can check for available domain names on any domain search engine such as ‘www.instantdomainsearch.com’. Your current web host may also provide domain searches and should be able to help you register your domain name.

Once you have your new domain set up, don’t forget to promote it! Use all available communication channels to get the word out. You can now proudly display your new URL in your:

• Activity guide
• Email campaigns/newsletter
• Social media
• Posters, flyers and brochures
• Other offline communications

Stand out from the pack and help increase your website visitors. This can really help to increase online registration and program enrollment!

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