The internet is a huge place where people talk about everything. Through blogs and social media, each and every person has a voice.
The reality – people are on the web talking about your community organization; mostly good stuff, but maybe some bad stuff.
The question – how can you find out what everyone is saying about your organization?
3 free tools to monitor online conversations about your community organization
1. Google Alerts
Google Alerts are email updates that show the latest Google results for the keyword that you choose to track. You can filter results by type of media – news, blogs, videos, web, books, etc. Also, you can choose to receive the email daily, weekly, or as results are discovered. To track what people are saying about your community group, enter the name of your organization as the search query. That way, Google will crawl the web for you and pull search results that mention your group’s name.
2. Twitter Saved Searches
Lots of discussion takes place on Twitter. To monitor what Twitterers are saying about your community organization, enter your name in the search bar at the top of Twitter. That will pull up results of any tweet that has mentioned your name. Click “save this search.” Then, you can access your saved searches from the home page of Twitter. Keep an eye on what people are saying about your organization and participate in the discussion.
3. Social Mention
Socialmention.com says it best: “Like Google Alerts but for social media.” You can use Social Mention to track discussions about your organization through many social networks. You’ll see the most recent results at the top and some analytics on the side. It even gives you a count for positive vs. neutral vs. negative sentiment. Receive results by email or RSS feed.
Do you track your online reputation, and if so, what tools do you use?