Success Story: IBM Transforms its Meeting and Event Strategy

If you enjoyed Eric Olson’s post on the The next big thing in SMMP: The unlikely marriage of event marketers and procurement, you may be interested to hear about IBM’s success at streamlining its meeting and event sourcing process globally and tackling meeting spend head on.

The Challenge: IBM is a big spender on meetings globally but recognized the need for a better way to manage those meetings and control spend. To do this, IBM decided to focus on its smaller meetings (less than 150 delegates) initially, and roll out a global meetings and event sourcing process. The project was led by Paul Wakelin, Strategic Sourcing Specialist at IBM who set out seven key objectives for the project and has exceeded expectations with the results.

The Solution
As a first step Wakelin set about sourcing the right technology partner to bring the project into fruition, and after exploring several options signed with Active Network| StarCite in 2007. With Wakelin’s objectives clearly laid out, StarCite was able to develop a customized meeting request portal to meet IBM’s specific requirements. This included an easy to use single sign on system, for which over 200 IBM staff received training.

To read more about the success of the program, visit our RegOnline blog here. Also, to learn more about how IBM controls meetings spend click here to access the full article and success story as featured in Business and Travel News