We’re in the running to present at next year’s SXSW conference and we need YOUR help!
We partnered with our customer, Ruckus Sports, to present on the phenomenol success of The Walking Dead Escape, its leap from the pages of a comic book to a zombie infested event hosted at the recent Comi-Con convention, and how we are seeing participation in activities change.
Originating as a comic series, The Walking Dead brand has been successfully extended to TV and now its latest venture—participatory events. The Walking Dead Escape lets fans “live the apocalypse,” immersing them in the experience, and respective storyline, as survivors, zombies or spectators.
In this session, Liam Brenner, producer of The Walking Dead Escape, and Dave Alberga, CEO of ACTIVE Network, will use the race’s popularity to discuss how the combination of mass participatory events and media can be utilized by other brands, and the implications of this trend for the changing way people participate in activities.
The Walking Dead Escape isn’t timed and doesn’t have a start arch; rather, participants are attracted because of the desire for a shared experience. Drawing on the success of this race, Liam and Dave will highlight how other brands can license an existing media property to take advantage of this burgeoning interest in social sports, and gain new fans in the process.
Visit the SXSW PanelPicker site, sign up and cast your vote.