We’d like to give a warm welcome to our newest customer IDG World Expo, the owner of Macworld/iWorld – the world’s ultimate fan event for people who use, create and love Apple products! The organization chose our Conference™ platform to provide tools for building communities, tracking activity, monitoring attendee sentiment, and delivering content to mobile devices at the 2013 event.
Mary Dolaher, chief executive officer of IDG World Expo, told us: “The face-to-face event experience is evolving quickly, and conference technology needs to evolve with it. Beyond managing logistics, we need event technology that facilitates engagement and measures the value of face-to-face activity in concrete business terms.”
On why the organization chose ACTIVE, she added, “Macworld/iWorld is at the forefront of current technology, which is why we chose ACTIVE Network’s Conference solution. We believe Conference reflects the future of event management, and we’re looking forward to harnessing this next-generation technology at Macworld/iWorld 2013.”
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