Revealed: The Top Excuses for Not Exercising

ACTIVE Network and the Sporting Goods Manufacturers’ Association (SGMA) released a new study on the top motivators and blockers for physical activity. Quick highlights are:


  • 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
  • 60% of adults indicate they’re not more active because they “just don’t like sports.” But what about simple activities—playing with your children, going for a hike?
  • Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
  • Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
  • The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves

The study covers kids, teens and adults and includes some interesting insights into why we engage in sports and why we drop out. At a time where childhood obesity is a top concern, the study provides clues that could help the sports industry take more action. ACTIVE Network also provides new research into the types of activities Americans participate in – revealing the factors that make some of us pursue competitive or endurance sports while others are driven by hiking or yoga.

Want to read more? Check out the release here or download the report for FREE from SGMA.