ACTIVE Network and the Sporting Goods Manufacturers’ Association (SGMA) released a new study on the top motivators and blockers for physical activity. Quick highlights are:
- 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
- 60% of adults indicate they’re not more active because they “just don’t like sports.” But what about simple activities—playing with your children, going for a hike?
- Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
- Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
- The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves
The study covers kids, teens and adults and includes some interesting insights into why we engage in sports and why we drop out. At a time where childhood obesity is a top concern, the study provides clues that could help the sports industry take more action. ACTIVE Network also provides new research into the types of activities Americans participate in – revealing the factors that make some of us pursue competitive or endurance sports while others are driven by hiking or yoga.