Your Course, Your Golfers

ACTIVE Network’s golf course management software, with low-price guarantee, enables clients to build successful online strategies for the future.

Ed Mullen, ACTIVE Network GolfEd Mullen
ACTIVE Network, Golf

The golf industry is changing at a very fast pace in terms of how golfers research, find and book your golf facility. If a golf course wants to remain competitive in today’s market, then it is vitally important to create a strategy that drive golfers to your club’s website first—not only to book tee times, but to review all of the activities at your club.

ACTIVE Network, Golf is leading the industry by placing the power back in the hands of the golf course owner. Our low-price guarantee on your website will ensure that golfers are driven to your course site first—as they should be. Our robust OpenBook distribution control panel and online booking engine helps you engage the golfer to book directly on your website, more often and in larger groups, with an ease of use not found in other booking engines. In addition, consumers can review new marketing information that keeps them up-to-date on the best offers, activities, tournaments and services offered at your golf facility.

OpenBook is the most powerful integrated tool that a golf facility can implement—it enables the facility to directly market their product in many different forms through a distribution control panel and online booking engine.  ACTIVE Network provides the connectivity and integration to allow hotels and corporate partners to easily book times, while course management controls the rates and times. This results in better efficiency and control of your online tee time distribution channels.

By adding efficiency through technology, courses have the potential for tremendous online growth that will ensure that your club is in the forefront of giving golfers what they need. ACTIVE Network’s golf course management software enables course administrators to develop channel management reports, unique to the ACTIVE offering, to quickly review all partners by results, average rate, total rounds, revenue, and date range. In addition, the ability to connect to Google Analytics to identify geographically where golfers are booking from helps golf course owners better understand where to put their marketing dollars. These tools will lead your facility to a new level of golf operational yield management success with an enhanced software platform that’s primed with new tools for proven website booking conversions.

ACTIVE can improve the method that a club markets its tee sheet to be merely an extension of the course’s marketing programs, philosophy and concepts. Yield management is simply selling services to the consumer at the right rate and the right time, based on your golf facility’s supply and demand, while incorporating the lowest price guarantee on the golf course’s website to ensure success. The results can be higher profits, increased online bookings, more tee time channels, and a competitive edge in your market.

About Ed Mullen
Ed Mullen, Senior Account Executive at ACTIVE Network, has implemented millions of dollars in technology solutions in the hospitality industry on six continents. He has touched more than 5,500 golf facilities across the United States and has been an invited speaker for the PGA, LPGA, Golf Inc. Conference, Golf Digest Forum, International Network of Golf, and The Club Management Association.