The Secrets Google Is Keeping About Your Members

Here’s a scenario to think about today: You offer tons of programs over four seasons of the year, so you have a good idea of what classes, times, and parts of the year are popular with your customers. You know when people register. But do you know when your customers get motivated to register?

To find the answer to that question (as is the case with many questions these days), just Google it. Actually, “Google Trends” it. Google Trends is a tool that shows how search volumes change over time. YMCAs, for example, can put in different search terms to see the peaks and valleys of the term through Google. That way, you know when your customers want to kick off a new journey of exercise and can market to them in a timely way. Continue reading

ACTIVE to Automate Hunting & Fishing Licensing in Saskatchewan, Canada

The Saskatchewan Ministry of Environment is automating its hunting, trapping and angling licensing system through our ACTIVE Works® Outdoors solution to make getting outdoors even easier!

“Our province has some of the best fishing and hunting opportunities in the world and automating the licence issuance system will help to make the experience even better,” Environment Minister Ken Cheveldayoff said.

Saskatchewan issues more than 170,000 hunting and 185,000 angling licenses each year and the demand from constituents to update the licensing process in the province was great.

Environment Minister, Ken Cheveldayoff

“ACTIVE Network offers us enterprise-level management of licensing processes with the added benefits of centralized reporting and the ability to process payments quickly,” added Cheveldayoff. “The deployment of an automated licensing system is an important step toward driving our growth agenda, and we believe will significantly benefit both our license issuers and citizens.”

By automating their systems, the Ministry can help improve revenue collection, game harvest reporting, centralized program reporting and administration, customer service and more.

Steve Connolly, SVP of Outdoors at ACTIVE Network noted that “harnessing this technology will help allow the Ministry to gain greater efficiency and cost savings, enabling them to better focus on their constituents and provide easier access to the outdoors.”

Want to learn more? Check out the news ACTIVE and the Ministry issued this morning.

3 Questions to Ask Before Building a Mobile App or Website

RS16283_163641223_47Mobile phones have come a long way from clunky sci-fi devices to sleek pocket computers. If you have a smart phone, you’re most likely attached to it because it can do just about everything. And even if you don’t have one, you probably hear everyone talking about how mobile is the next frontier. That’s because by 2015 the number of mobile application downloads will reach 98 billion, according to Berg Insight. For the web, mobile devices already account for 10% of total global internet traffic (KPCB).

But at the same time, organizations need to pump the breaks on their mobile strategy. One major mistake is to take the “because everyone else has an app” approach. To guard against that and to see where your organization stands on the mobile front, ask yourself these three simple questions before jumping head first into the mobile game: Continue reading

ACTIVE to power America’s largest recreational cycling event

Get ready for the biggest recreational cycling event to hit New York City streets – the TD Five Boro Bike Tour – put on by Bike New York and now powered by ACTIVE Network technology.

The TD Five Boro Bike Tour anticipates 32,000 registrants for the 2013 event. To handle this type of registration load, Bike NY selected our ACTIVE Works® technology.

ACTIVE Works is an end-to-end race management software platform that provides a streamlined registration process for participants of high-volume registration events and helps race directors manage their events more efficiently.

Continue reading

8 Adult Programs to Add to Your Offerings


It’s NRPA Congress week in Anaheim and the creative juices are flowing. There are speaking sessions that cover recreation programming ideas like Murder Mystery Dinners (see left),  Aquatic Pizzazz and Using Recreation to Address PTSD. People who attended these sessions will surely come away with some great programming ideas to implement.But for those who couldn’t make it, here are some other ideas you could implement. These programs are being run across North America at different recreation agencies and classes range from beginner to advanced:  Continue reading

Fireside Chat with London Marathon Race Director, Hugh Brasher on RideLondon Buzz

Just as excitement around the 2012 Summer Olympics hit a high note, London Mayor Boris Johnson announced the launch of one of the largest cycling events in the world – RideLondon.

Managed in part by London Marathon,  RideLondon will be a two day festival of cycling held all over London, featuring a series of events for amateur, club, world elite cyclists, youth and hand cyclists.

The event will take place on the weekend of 3rd August 2013.

We sat down with our customer, London Marathon Race Director, Hugh Brasher, to talk about how the event registration is going so far.

What has the reaction been to the RideLondon event in London? Recently, you announced that 25,000 people registered in 5 weeks! Were you surprised by this?
I was absolutely ecstatic at the initial reaction to the event! So far, there has been a surge in women registering for the 100 mile cycling event. We’re actively working to encourage even more women to participate! I am also surprised that 92% of the entrants cycle twice a week or more and yet 63% haven’t done a cyclo sportive, so the registration shows we are inspiring people to enter an event (RideLondon 100) that they have never attempted before.

Why did you choose to work with ACTIVE Network?
We chose to work with ACTIVE because of its breadth and experience, as well as the commitment they demonstrated to our organization. The ACTIVE team had the RideLondon website up and running under an incredibly tight deadline. The commitment to meet deadlines and the team’s proven ability to do that was what really swung it for us. The ACTIVE team put in lots of late nights and hard work and we are ecstatic with the results we’ve seen so far.

Continue reading

NRPA Congress & Exposition Starts Tomorrow in Anaheim!

Image credit: @parks_and_recAs we speak, thousands of park and recreation professionals are descending upon Anaheim, CA. It’s NRPA’s (National Recreation and Park Association) annual Congress & Exposition! From October 16 – 18, participants will attend receptions, speaking sessions, workshops, meetings, a trade show, 5K Fun Run/Walk, and more. ACTIVE Network will be there as well!

Whether you can or cannot make it this year, here’s what you need to know:  Continue reading

10 Examples of Social Media Updates You Need to Make


Coming up with social media posts for your organization is like buying clothes for a growing baby. After a few uses, you need new material. And on Facebook, if you find one type of post that resonates with your audience, it probably loses its luster after a few uses. That’s why having an endless supply of social media examples is critical for maintaining an engaged audience.

Here are ten examples of social media posts from recreation agencies that you can add to your repertoire today:  Continue reading

Top 5 Places to Find Volunteers

What if this guy turns out to be your new star volunteer? It looks like he’s working hard, but you can do better. That’s why you need to find volunteers in the right places. Whether you need them for events, camps, or back office tasks, finding good volunteers can be crucial to your organization’s success.

Here are five places where you can find volunteers around your community:  Continue reading

How to Make Membership Management Easier

Source: imdb.comThe average Joe may not think much about managing members: you get someone to sign up…what’s the big deal? Even the gym, Average Joe’s from Dodgeball, may not consider it too hard: a signup sheet, a handshake and some cash – we’re good!

But let’s look at it from the perspective of the real-life YMCA. YMCAs and gyms that offer memberships have a number of tasks to do to collect just one member. From information and money collection to enforcement, membership management can be a time-consuming task. If you’re behind the desk, you know what goes into it.  Continue reading