InformationWeek Profiles ACTIVE President, Darko Dejanovic

Darko Dejanovic Chief Technology, Product,  and Innovation Officer,  Active NetworkInformationWeek Magazine profiles our President, Darko Dejanovic, in its latest CIO feature!

This profile stems from our recent first place win on the InformationWeek 500 list in the Information Technology category, and 29th overall. The InformationWeek 500 is a list of the top technology innovators in the U.S. ACTIVE was recognized for its RTP LivePass™ technology for ski resorts.

Curious to know his most important career influence or what’s playing on his iPod right now? Below are some highlights from his conversation with the magazine:

Most important career influencer: My mother taught me the importance of being honest and ethical, and that if you aren’t, you might advance in your career, but you’ll likely be penalized along the way.

How I give my team room to innovate and experiment: To innovate, keep things simple. Overdeveloping products is a common mistake that hinders innovation. Typically, only a few key features and functions really matter, and that’s where you should concentrate your efforts. We push our teams to experiment and innovate around those key things. We also have a small group whose entire mission is to drive innovation.

Favorite band: Maroon 5

If I weren’t a CIO, I’d be … You have to read the full story to find out!

12 Reasons Your Online Registrations Are Low


If you offer online registration for your activities, you know how valuable it is for your staff and customers. You also know that the higher that percentage is of your total registrations, the easier life is for parks and recreation staff. But maybe you can’t seem to get more people online. For some reason, they keep calling in and lining up at peak registration periods to sign up for activities.

The problem may be you, not your customers. If you are doing any of these 12 things, your customers may feel likes the guy above:   Continue reading

Macworld/iWorld Selects ACTIVE to Power 2013 Event!

We’d like to give a warm welcome to our newest customer IDG World Expo, the owner of Macworld/iWorld – the world’s ultimate fan event for people who use, create and love Apple products! The organization chose our Conference™ platform to provide tools for building communities, tracking activity, monitoring attendee sentiment, and delivering content to mobile devices at the 2013 event.

Mary Dolaher, chief executive officer of IDG World Expo, told us: “The face-to-face event experience is evolving quickly, and conference technology needs to evolve with it. Beyond managing logistics, we need event technology that facilitates engagement and measures the value of face-to-face activity in concrete business terms.”

On why the organization chose ACTIVE, she added, “Macworld/iWorld is at the forefront of current technology, which is why we chose ACTIVE Network’s Conference solution. We believe Conference reflects the future of event management, and we’re looking forward to harnessing this next-generation technology at Macworld/iWorld 2013.”

Want to learn more? Check out the news here!


Top 4 Free Survey Tools to Collect Program Feedback

Depending on the size of your organization, you could be putting on hundreds of programs across tens of facilities, over four seasons per year. It’s a lot of work. But in between the constant management, scheduling, support, marketing and more, do you find time to track what people really think of your programs? Customer feedback is crucial to improving your program offerings. If this is how kids feel about your baseball camps, you need to know.  Continue reading

7 Crucial Partnerships for Park and Rec Agencies to Forge


Parks and recreation agencies are (and should be) proud of the programs they offer their communities. But it always comes down to one question: how can we get more people to find out about our programs? If only more people knew, participation would surely increase.

That’s why marketing – and particularly partnership marketing – is so important to P&R agencies. Although these partnerships may not turn out as cute as a monkey and dove, they can still be very effective. Here are seven departments and organizations around the town/city/county that you should meet with:  Continue reading

ACTIVE Network Welcomes New General Manager

Sheryl Hoskins to Lead the Ski & Attractions Group

We’re thrilled to welcome Sheryl Hoskins to the ACTIVE Network team. She will be taking over the newly created role of General Manager for our Ski & Attractions group. As such, Sheryl will drive worldwide efforts to advance RTP|ONE™ as the leading solution in the ski, parks and attractions markets.
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Breaking Down the Tri Community at Interbike 2012

Art Imitating Life... Specialized @ the show.

It was an exciting year to be at Interbike! The show was bigger and better than ever. Literally.

I was lucky to have an opportunity to share some key insights at Triathlon Business International‘s Triathlon Lounge right on the Interbike floor.

I revealed more from our joint study, “Breaking Down the Triathlon Community,” and dug in to the four key triathlete segments: Practitioner, Veteran, Lapsed Triathletes and Newcomer.

With these segments in mind, I shared key insights from this group like the fact that, “Not everyone can be a Triathlete.” We also discussed the emergence of family as an important ingredient to the sports growth. In fact, the Jacobs family brought to life the impact of family as dad, kids and mom all had something to say about the day at the REV 4 Race. Watch the video here.

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How to Set Up Your New Twitter Header


Surprise, surprise. A major social network changed something again and we all have to adjust. Just after you sign up for a Pinterest account, Facebook comes out with Timeline, and LinkedIn changes it’s homepage. You know the drill by now – we all have to be on our toes with social media updates. This week, it’s Twitter’s turn to make a design change. Here’s what you need to know:

What is Twitter’s update?  Continue reading

The Top Excuses for Not Exercising [STUDY]

The Sporting Goods Manufacturers Association (SGMA) and ACTIVE Network conducted the 2012 Grassroots Sports Participation in America survey and have released an executive summary. The study covers motivators and blockers for physical activity and why people of all ages pursue specific sports and activities. Also, there are statistics about how activity fees, sporting goods and nutrition fit into the entire journey of the participant.

Here are some takeaways for your recreation department to check out:

  • 35% of adults indicate a big blocker for participation is that they don’t have a buddy to do it with
  • 60% of adults indicate they’re not more active because they “just don’t like sports”
  • Adults spend more on sports apparel and footwear than they do on sports events, clubs etc.
  • Staying healthy or improving appearance is actually a poor motivator for kids to participate—only 17% selected this as a reason for participating
  • The more sports or activities in which a parent participates, the more likely their child is to be active—85% of parents with children active in two or more activities indicated involvement in six sports/activities themselves

The study covers kids, teens and adults and includes some interesting insights into why we engage in sports and why we drop out. At a time where childhood obesity is a top concern, the study provides clues that could help the recreation industry take more action. ACTIVE Network also provides new research into the types of activities Americans participate in – revealing the factors that make some of us pursue competitive or endurance sports while others are driven by hiking or yoga.

Want to read more? Check out the release here or download the report for FREE from SGMA.