5 Reasons Online Beats Offline Marketing

Most organizations perform a balancing act between online and offline marketing. With a few brochures and posters offline and some Facebook posts and email marketing online, the message usually spreads pretty well. But today, we’re going to discuss how online marketing is more cost efficient and effective for your recreation marketing.

According to figures released by eMarketer, online/digital advertising grew by 20% in 2011 and is expected to approach $50 billion is spending by 2015* (making it the second most popular ad format behind television advertising). Trends show that people are online (on their PCs, iPads, mobile devices) all the time, so that’s where businesses are going to reach them.   Continue reading

10 ACTIVE.com Mobile Stats to Instantly Change Your Strategy

By 2014, mobile internet usage will surpass desktop internet usage. What does that mean if you don’t have a mobile-optimized website or a mobile app? In fewer than two years, more people will see your website on their phones rather than their computers. This is serious people. Check out some mobile stats.

At ACTIVE Network, we see how quickly mobile is changing the world. On top of that, our goal is to make the world a more active place and going mobile is a natural extension of that. If people can access recreation programs, workout classes, races, events, and more right from their pockets, the world will be more active place. Today, we want to show you our stats in order to show how quickly things are changing:    Continue reading

VIDEO: Together, We Can Make the World More ACTIVE

People ask us all the time what exactly it is that we do. Our company is a mix of technology and marketing and we serve a bunch of different industries from local governments to ski resorts, from endurance events to conferences. We made a video to tell our story:

Ultimately, we want to encourage activity everywhere. We know that you share that goal and if we help you grow and succeed, more people will be inspired to get off the couch and get active.

In the end, our story is really your story. Together, we can make the world a more active place.

What’s your ACTIVE?

20 Ways Your Next Event Will Benefit from Online Ticketing Software

You work hard to provide great programs for your community and probably have a recreation software system to help you out with the logistics. But how do you manage your events? Whether you are hosting a dance, play or race, it’s a lot of work. If you’re managing all of your events by hand, it’s taking too much of your time.

With online ticketing software, events get booked easier for the organizer, his or her staff, and the attendees. Here are 20 ways you and your event attendees will benefit from an event ticketing software system:   Continue reading

What’s Your ACTIVE?

We’re making some changes that we’re pretty excited about and we wanted to let our loyal #AlwaysACTIVE blog followers know!

For more than 10 years, we’ve been focused on developing world-class technology to power the world’s events and activities, and connect people with the things they love to do every day. Starting this week and over the next few months, you’ll notice a new ACTIVE Network logo  on our websites, articles, emails and more…as well as in the products our customers use every day.


We’ll also be updating our look and feel with a vibrant energy that truly captures what it means to be ACTIVE, demonstrates how we impact the markets we serve and brings our vision for the world we live in to life.

Experience our company story in the video above and tell us…….what’s your ACTIVE?


4 Parks & Rec and YMCA Blogs to Learn From

Image source: smallbiztrends.com

What comes to mind when you think of a blogger? If an image of a techie posting thoughts from his basement comes to mind, your imagination deceives you. In today’s digital world, blogging can be a powerful marketing tool if done correctly. A blog is a combination of search engine optimization, social media, and a news engine all wrapped into one.

Here are four blogs to check out that will give you some guidance in launching your own blog:   Continue reading

New App Picks up Where Couch-to-5K® Left Off!

The wait is over! Did you fall in love with the ACTIVE.com Couch-to-5K® mobile app training plan and subsequently crush a 5K? Want to take it to the next level, but not sure how? Our new mobile app picks up where the Couch-to-5K app left off!

The new ACTIVE.com 5k-to-10k app lets you train for a 10k, or a little over 6 miles, in 9 weeks. The trainers you know from Couch-to-5K (Billie, Constance and Sergeant Block) will still guide you along the way and you can continue tracking pace & distance with GPS, listening to your own playlists, logging your workouts and more. The app is available on iTunes and Google Play – check it out. Good luck and let us know which 10k you sign up for!

7 Things to Expect from a Software Provider Beyond the Technology

Software providers love to talk about the bells and whistles. As important as the features are – technology has to meet your functional needs – there are other crucial factors to take into account when selecting a software provider. If you are considering recreation software, be sure to ask providers about these eight factors:    Continue reading

ACTIVE Heads to the Global Business Travel Association (GBTA) Conference

Attending GBTA this week? Be sure to visit us at booth #2331. Our Business Solutions group will be there demoing our latest event technology including StarCite® Meeting Locator, a nifty new tool that calculates the optimum location for your next meeting by factoring in travel and hotel costs, and even the carbon footprint of the destination city.

Continue reading