The City of San Diego Goes Paperless with Parks and Recreation Software

San Diego Parks and Rec

Image source:

The City of San Diego is making it easier for citizens to get active. By partnering with Active Network, Communities the city has decided to automate its parks and recreation operations to help P & R staff save time and make it easier for people to register online. From facility reservations and park permitting to payment processing and e-commerce, San Diego has decided to manage its operations through parks and recreation software.

Here is what the City of San Diego manages:    Continue reading

Active Network Helps Launch Online Ticketing for Pearl Harbor Historical Sites

For the first time in the 50-year history of the memorial, you can reserve tickets ahead of time for the most-visited tourist attraction in Hawaii. Many Active Network team members recently put in some long, rewarding hours working on the launch of online ticketing for the Pearl Harbor Historic Sites, including the USS Arizona Memorial, for our customer

The time we spent implementing the online ticketing system means less waiting time for the millions who visit this national historic site – nearly 1.7 million visitors last year alone! Online ticket reservations are available on and through the call center, both of which Active Network manages for our long-time customer. There’s a ton to see, so plan at least a day.

Continue reading

‘Empower, Engage, and Explore’ at the CPRS Conference this Week!

cprs california conferenceThe California Parks & Recreation Society (CPRS) regional conference starts tomorrow (March 20 – 23, 2012) in Long Beach, California. Parks and recreational professionals from California and the Pacific Southwest will gather to learn, discuss, and share everything new in recreation management.   Continue reading

Fore! Introducing a new mobile app for the golf market

Today we announced a new, custom mobile app that will allow golf courses and resorts to attract and retain golfers, as well as drive revenue by providing a great golf experience.

For golfers, the mobile app allows them to book tee times quickly and easily, receive special discounts or advance tee time privileges, check real-time scores and access live leaderboards, get customized GPS markers for each hole and more! Learn more @

– Megan Lavine is a PR wizard and gets active by getting in touch with her inner yogi, lacing up her running shoes and putting her green thumb to work in the garden.

How 4 Universities are Benefiting from Campus Recreation Software

Photo by Eric Gillespie;

Campus recreation departments strive to make the campus community healthier by opening great facilities and offering active programs, classes, and events. But sometimes, the day-to-day management takes time away from focusing on that mission. Here are four examples of how campus recreation software has helped management, staff, and students spend more time on health and less on paperwork:     Continue reading

Taking the ActiveX Movement to the Rockies and Beyond!

The culture of Active Network is rooted in the participation of activities. It’s what we champion. It’s what we do. This participation “ethos” has woven itself into the fabric of our company, world-wide. I recently visited our Denver, Avon and Boulder offices earlier this month to introduce them to our ActiveX Employee Participation Program and share with them what I like to call, the ActiveXperience.

Continue reading

Marine Corps Marathon Makes History

This past Wednesday, the Marine Corps Marathon (MCM) set the endurance industry back on its heels. MCM registered 30,000 runners in 2 hours, 41 minutes, marking the fastest registration sellout in U.S. marathon history!* This blows the 2011 Boston Marathon’s record of eight hours out of the water. Registration opened at a fervent pace at 3 p.m. EST on March 7 and more than 15,948 runners secured their spots in just the first hour.

Continue reading

Facebook Timeline is Coming: 5 Ways to Prepare and Prosper

facebook's timeline cover image

From videos to tweets, blog posts to pictures and every type of media in between, you can build your recreation brand through social media. And the new Facebook Timeline will help you tell your story and connect with the community in a more interactive way.    Continue reading

Breakin’ Down the Triathlon Community

The Active Network and Triathlon America embarked on an exciting journey this month into the mind and behaviors of a triathlete. In search of behaviors, attitudes and motivations of both new and experienced triathletes alike, we surveyed more than 1,700 members of our® Lifestyle Panel. Check out the infographic below for our shocking findings! To learn more about the study, click here.

 – Megan Lavine is a PR wizard and gets active by getting in touch with her inner yogi, lacing up her running shoes and putting her green thumb to work in the garden.

Building Successful Marketing Campaigns

Triathlon America, a triathlon industry association, invited me to speak about “Building Successful Marketing Campaigns,” earlier this spring at their annual conference in San Diego, Calif. With industry veterans and novices, big companies and small in attendance, and no required speaking material, I decided to have some fun with the presentation. I gave everyone a head start on a one-page marketing brief with these six easy marketing keys.  Continue reading