Meander Down Our Path to Camps

Debuted at this year’s American Camp Association National, this fun infographic depicts a parent’s path to registering their kids for camp. We found out why parents choose camps, when they register for them, how much their spending and more. Did you know that the average planned spending on camp this year is $1,152? Take our journey down the path to camp registration!

– Aleka Mesaros is a PR spitfire and gets active by taking her goldendoodle on runs around Discovery Lake, hitting up the gym and practicing Ashtanga Yoga. 

8 Steps for Effective Email Campaigns

Email is an inexpensive and effective way to communicate with members of your community. Most (or all) of you probably use email marketing to spread the word about your events, classes, programs, and news. However, do you have a strategy in place? In this article, we’ll cover eight necessary steps you should take to ensure that your email marketing is on track for success.

1. Collect email addresses: Gather email addresses at every opportunity. Request permissions at front desks, events, courses, and with service forms, surveys, and contests.   Continue reading

Four YMCA and P & R Social Media Examples to Learn From

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There is a boatload of info on the internet about social media. But how many tangible examples have you been able to find for organizations like yours? Today, we’re going to cover two YMCAs and two parks and recreation agencies who are using social media to effectively engage with the community and drive registrations.   Continue reading

How Panorama Recreation Center Increased Online Registrations by 20%

The Panorama Recreation Center in British Columbia, Canada has been facing issues that may sound familiar. “We’re growing but we’re operating with fewer resources,” said Lisa Sneek, Marketing Coordinator for Panorama Recreation. “For example, we recently enhanced our aquatics center, which is great, but we haven’t increased our program and management staff.”   Continue reading

How are you Celebrating National Recreational Sports and Fitness Day?

Tomorrow is National Recreational Sports & Fitness Day. The sponsor, NIRSA (National Intramural Recreational Sports Association), has a message for all involved in campus recreation: “It’s your day. Celebrate it your way.” What are your plans for tomorrow?

Some background

NIRSA was founded on February 22, 1950 and members voted to create this day in 1999 as a way of celebrating the positive benefits of recreational sports, fitness, and wellness. NIRSA now includes 4,000 professional, student and associate members throughout the United States, Canada and other countries. Those members serve more than five million students who regularly participate in campus recreational sports programs.

How to get involved

It’s time to celebrate the value of sports, fitness, and wellness in our college communities. So pat yourself on the back and enjoy the day!


Top 5 Social Media Faux Pas and How to Avoid Them

Simpsons Homer Doh!

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Everyone makes mistakes but some really make mistakes. This article is about those social media users who went above and beyond with their faux pas posts. Whether it’s a big brand or public figure that writes from the wrong account or posts something beyond debatable, simply deleting the content doesn’t cut it these days. Rogue comments spread like wildfire around the internet. Here are the five biggest mistakes in social media’s relatively short history and how community organizations can avoid these crises:

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Enter the Communities on the Move Video Challenge!

Let's MoveLet’s Move Faith and Communities and the U. S. Department of Agriculture are working to reverse the trend of childhood obesity in a fun and social way. And you can enter! The Communities on the Move Video Challenge started this week and runs until the winner is announced on June 1, 2012.

Calling all faith-based, community-based, and non-profit organizations:
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Congratulations to SELCRA for Winning Two Parks and Recreation Awards!

Congratulations to our customer, SELCRA (Southeastern Livingston County Recreation Authority) and its director, Derek Smith, for winning two awards at the MRPA (Michigan Recreation and Park Association) Conference and Tradeshow this week! MRPA awards exemplary parks and recreation professionals and organizations who inspire others and fulfill the core values of the profession.

MRPA Design Award ( This award is given to the organization that demonstrates its website as “a critical way to communicate with residents and nonresidents alike. How well they function in serving a community is of utmost importance.” The judging criteria consisted of four categories: site functionality, ease of use, design, and content.       Continue reading

2nd Annual ‘Looking Good Cottonwood’ Helps Assist Weight Loss in the New Year

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This is the second guest post (see his first here) from Jason Little, recreation manager for the City of Cottonwood. Jason has over thirteen years administrative experience in municipal government operations with an emphasis in parks and recreation. He has spent his entire career with the Cottonwood Parks and Recreation Department; an agency that has grown exponentially in the last eight years. The Cottonwood Parks and Recreation Department considers recreation to be an essential service and strives to “make the good life better” for the citizens.
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