How to Use Foursquare for Your Recreation Department

foursquare for recreation facilitiesIt’s time to check-in with this whole Foursquare thing. Now, I understand that it’s hard enough to keep up with social media from Facebook‘s changes to Google throwing it’s hat into the social ring, but Foursquare is unique for rec departments.

If you have physical locations like gyms, parks, rec centers, pools, fitness centers, and athletic fields (sound familiar?), Foursquare allows you to entice and connect with customers as they physically visit your facilities. Let’s jump into it:  Continue reading

Facebook Blocked at Work? How Marketers Can Get Around It

Facebook blocked at workHere’s the situation: You’ve been dubbed the social media expert because it’s time to get your community organization into social networking. But Facebook is blocked at work, and you’re wondering how you can post about the next Zumba class when you keep getting the Access Denied screen.

This type of situation was a hot topic at last week’s social media workshop for local governments and P & R organizations. At the workshop, we discussed how to get around this issue in a non-sneaky way. Here is what people have been doing to use social media in a blocked office:  Continue reading

Chicago Park District Starts Using Rec Software: Why It’s Exciting

Chicago Park DistrictWe’d like to welcome the Chicago Park District to Active Network as a client! Full disclosure: it’s pretty exciting. Chicago Park District is the largest municipal park manager in the nation and is moving online for its staff and citizens. Here is what they manage:

  • 8,000+ acres
  • 280 staffed park recreation centers
  • 500+ baseball fields
  • 26 indoor pools
  • 51 outdoor pools
  • 71 fitness centers
  • 22 turf fields
  • 8 gymnastic centers
  • 2 conservatories  Continue reading

Get Found in Google (Part III): How to Get Links to Your Website

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Now that you’ve done your keyword research and on-page SEO, it’s time for the third and final step: getting links to your website. When Google determines how to rank websites with its algorithm, links are the most important factor (both quality and quantity of the links, as well as words used in the link). Simply put, you need websites pointing at your website through links. Here’s how: Continue reading

Get Found in Google (Part II): What to Do on Your Website

SEO on page optimization

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Now that you have your keyword list created (see part 1 about how to find the right keywords), it’s time to start putting them on your website in the right places. Use your categories of keywords to organize and update your website into more organized groups. From there, you need to make a new page for each keyword that isn’t covered on your website and re-do pages that can be tailored to target other keywords. This way, you can target one keyword per page on your website. Google reads individual pages of your website and will send traffic directly to a page that best fits a search.  Continue reading

Get Found in Google (Part I): How to Find the Right Keywords

SEO parks and recreation

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When looking for information, where do you go? If you answered Yellow Pages, you’re probably one of the last few holdouts. But if you said a search engine, you’re in the overwhelming majority. People are searching for organizations, programs, classes, and events like yours on the web every day. Today, we’ll talk about how to get your website to show up in search results.   Continue reading

‘Looking Good Cottonwood’ Helps Community Shed 3000 Pounds (Guest Post)

Photo credit: Cottonwood website

This is a guest post from Jason Little, recreation manager for the City of Cottonwood. Jason has over thirteen years administrative experience in municipal government operations with an emphasis in parks and recreation. He has spent his entire career with the Cottonwood Parks and Recreation Department; an agency that has grown exponentially in the last eight years. The Cottonwood Parks and Recreation Department considers recreation to be an essential service and strives to “make the good life better” for the citizens.
__________  Continue reading

UC Santa Cruz Reaches its Yearly Goal of $5000 in 2 Days (Case Study)

UCSC campus recreation softwarePrior to 2010, the University of California, Santa Cruz (UCSC) offered its 16,000 students access to more than 200 physical activities, recreations, and sports with a pen, piece of paper, a small system for registrations, and some Excel sheets.

Challenge: Time-consuming, inefficient, spread-out systems  Continue reading

5 Ways to Help Your Members Stick to Their Resolutions

It’s the first week of the new year and people are actively pursuing their resolutions. Have you gone to the gym yet this January? It’s packed. For P & R agencies, this means that your classes and programs will be filling up and people will be looking for things to do.

Now is the time to capitalize and keep your community members involved after the resolution bug wears off. Here are five ways to achieve this:  Continue reading

10 Mind-Blowing Social Media Statistics for 2012

Image source: Matt Hamm

The beginning of the year offers a perfect time to brainstorm and plan ways to pursue new goals for your community organization. Social media has probably crossed your mind in these game-planning sessions. It’s here to stay and it’s a great way to engage with members of your community.

If you need a bit more convincing, here are 10 mind-boggling statistics to show that social media is a way of life in the 21st century and your organization should participate: Continue reading