ACTIVE Opens a New User Experience Design Lab for the Largest Team in Southern California

RJC__20130723_Active_SDTech_3352Here at ACTIVE, our User Experience Design and Development team is the largest in Southern California. We also happen to think it’s the best around, and we’re thrilled to announce the opening of a work space worthy of such talent. ACTIVE’s new User Experience Design Lab, has been optimized to foster collective creativity and drive new product innovations.

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How to Fill Your Classes and Programs with Customer Success Stories

Marketing is most successful when praise comes from the customer, not the organization. For example, a bunch of great Yelp reviews are huge for a restaurant just like a friend’s referral is best for a doctor’s office. Parks and recreation agencies and YMCAs put on great programs and classes, and they help lots of people get in shape. That’s a winning formula for marketing!

Now it’s time to gather up those great success stories from your customers and use them in your marketing messages. Here are a few examples to get your creative juices flowing:  Continue reading

We’re back from the Global Business Travel Association Conference in San Diego

BoothWe’re back recharged and inspired after the Global Business Travel Association (GBTA) conference in San Diego!

This year at GBTA, we were all about Strategic Meetings Management (SMM), and how it can help companies save money, and create more meaningful meetings and events that drive efficiency, engagement, and growth for their business.

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Top 7 Technology Trends Your Organization May Be Missing

AU6U3954As we take a look across the industry at all sorts of organizations who serve the members of their communities, we’re noticing certain growing trends. We’d like to share those with you today, as well as stick our necks out to make some predictions about the future based on those trends. Here are the top 7 technology trends you should know about:

1. More mobile
Mobile technology is nothing new, but increasingly online traffic is coming from mobile devices and the trends are moving upward. Technology that started with basic cell phones has evolved into smart phones and iPads and apps. Make sure the community can access your programs while they’re on the go, with a variety of mobile devices, because that is what people are using more and more often. Make sure your programs are mobile accessible!

2. Personalization of websites
When you’re logged in on certain websites, have you noticed that ads or Continue reading

37 Parks & Recreation Goals to Keep in Mind

No matter what field you are in, sometimes your job simply gets in the way of your job. All of the day-to-day tasks or paperwork can blind you from your ultimate goals or mission. It’s the same at a parks and recreation agency. Managing programs, parks, facilities, memberships, child care programs and a lot more takes a ton of time and effort. We work with hundreds of P&R organizations who deal with this balance every day – managing the day-to-day while keeping the mission in mind.

Today is a refresher. For this post, we’ve compiled 37 real goals from tons of parks and recreation agencies across North America (some may sound very familiar). Take a look, incorporate some at your organization, and most of all, make sure you’re not letting your job…get in the way of your job:  Continue reading

MPI WEC 2013: Elevating the Profession and the Professional

We made it back from Vegas and Meeting Professional International’s World Education Conference!

Meeting Professionals International's World Education Conference 2013

This year’s WEC was all about elevating the meetings profession, and the professional.
The General Sessions challenged us all to think outside the box to create the best events possible and realize our potential as planners. TED Sr. Fellow and Urban Space Artist & Designer Candy Chang inspired us to think in new ways in order to revitalize our meetings. Alexis M. Herman challenged us to raise the bar in order to all to realize our full potential as planners, while DJ Splyce and Marvelless Mark reminded us of the power of music and entertainment for creating meaningful, and memorable, events.

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15 Campus Recreation Departments Move to the Cloud



Campus recreation departments run the fitness facilities around campus, offer programs and training sessions, put on intramurals, and a lot more. But behind all that comes a ton of management time for staff members. That’s why we’ve seen a trend in recent years around the campus recreation industry: departments are moving to ‘the cloud’ (also known as Software as a Service) to manage all parts of their business without the IT infrastructure.   Continue reading

Top 70 YMCA Twitter Accounts to Follow (and Imitate)

However you feel about the little Twitter bird, it’s not going away any time soon. Hundreds of millions of users access it everyday for information, and a lot of them could be your members and potential members. They look for news and information that fits their life, and what your YMCA offers should be a part of that mix.

Whether your YMCA has a Twitter account or you’re looking to create one soon, all Y marketers need a few role models. The following 70 North American YMCA accounts are the best and biggest on Twitter. They use Twitter to connect with members, answer questions, make announcements, discuss fitness and health, release registration dates and more. Consider following these accounts to get ideas for your own Twitter strategy. (The list was compiled based on number of followers, content provided, number of tweets, interactions with followers, recent activity and overall use of Twitter to connect with customers. From there, the list was ordered from most followers to least followers.)  Continue reading

Event Technology Comes of Age

JR ShermanBy JR Sherman,
Senior Vice President, ACTIVE Network Business Solutions Group

Given today’s announcement about Cvent filing for Initial Public Offering (IPO), we wanted to provide ACTIVE’s perspective—we’re thrilled!

We’ve been here for years, but this represents another IPO in the event-technology industry.  It’s a milestone that demonstrates the evolution and growth of our space!

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